Video is an excellent medium for telling your story and communicating your message. However, if you are not careful, it can backfire. That’s why we’ve put together this list of ten tips for beginners. To help them create more impactful videos that engage viewers. And increase their chances of success on social media platforms like Facebook, YouTube, and Instagram.
The show, don’t tell
It’s important to show your audience what you mean, not tell them. You can use video recording software to demonstrate how something works or looks like by using screen recording software like NinjaCapture.
When using this method, make sure that the video is shot in high definition. So that it looks sharp and clear on any device.
Make your video interesting to watch
One of the most common mistakes that beginners make is to just read a script or show slides. This can be a great way to get your point across. But it should only be used if you don’t have anything else interesting to show in the video itself.
Instead, try using some of these ideas:
- Don’t just show one video from start to finish (unless it’s an intro). Instead, use multiple videos throughout your video. So that viewers get more context and feel like they’re getting their money’s worth out of watching them.
- Also, consider including screenshots or other elements that give people more information about what’s happening within each scene. This will help them understand what each shot means without having any prior knowledge of how everything works together. As part of an overall storyline or plot development.
Make the most of your audio
- Use a good microphone.
- Use a good audio editor.
- Use a good audio recorder and mixer.
- Don’t forget to split your signal into separate channels when recording with multiple sources.
Keep it short and sweet
The first thing you’ll want to do is keep your video short. You don’t want it to go on for too long. Because then it could get boring and uninteresting for the viewer. However, if your message is too short or vague in any way. Then you might lose some viewers who aren’t interested in what you have to say at all.
When deciding how much information should be included in each video segment (or “chunk”). Ask yourself: What do I want them to know? How can I ensure that they comprehend this information? Is there anything else relevant that could help explain why we need their attention right now? If so, include it!
Use subtitles and other text to further your message
Subtitles can be a great way to help people who are hearing impaired, don’t speak their language, or have difficulty understanding their accent. If you’re filming an interview with someone from another country and they don’t speak English very well. This is an easy way for them to follow along and understand what’s being said when the video is translated later on.
If there are any parts of the video where it’s not clear who’s talking. And if subtitles would help clarify that information for viewers who do not understand spoken language best (for example foreign accents). Adding them into the piece will make all of those different segments easier for everyone involved.
Experiment with different transitions.
The sky is the limit when it comes to transitions. You can use a fade or wipe, dissolve, cut, and more to create some really cool effects for your video.
Here are some tips:
- A Fade or Wipe – Use this effect when you want something from one part of your video (like a background) to go away and another part appears in its place. This will look great if you have two people talking at different times in your video as well as during interviews. Where they’re asking questions back-and-forth on camera.
- Dissolve – This effect lets viewers see both parts simultaneously but with separate audio tracks so that things don’t sound like. They’re being repeated over each other repeatedly. The best way I’ve found how this works is by having an interviewer ask questions while another person answers them off camera. Then when recorded onto playback software.
- Cut – Similar concept here except instead of just showing two videos together. It only shows one clip after another until all four clips finish playing out before starting up again at position zero. Where there wasn’t anything before. But now there’s still nothing happening either way. Because nothing has changed within either film footage. Itself has been altered somehow too due possibly. Due to changes made elsewhere within project files themselves.”
Use digital zoom with caution.
Digital zoom and optical zoom are not the same things. Optical zoom is a feature of your camera, and it’s what allows you to use a wide-angle lens on a digital SLR or compact camera. Digital zoom does not have this feature. Instead, it simply crops out everything outside of a certain range. In other words, it reduces the resolution of an image by reducing its size (like when you take pictures from far away).
Digital zoom also isn’t panning or zooming in on small areas of your screen. Like some people think it can be used for. This isn’t how digital zooms work by default.
Use annotations to get your point across more clearly
Annotations are a great way to add more information about what’s happening in the video. They’re also useful for making the video more interactive. So you can use them to provide links and callouts that will help viewers understand what you’re saying.
For example:
- Add an annotation when your subject is talking about something specific like “the weather.” Fill in the blanks with any additional information you have about this topic.
- Add an annotation when there’s something interesting happening onscreen (like when someone says something funny). This way, people who don’t want spoilers can still enjoy watching without knowing how things end up working out at the end of their story arc. Don’t forget: if there are multiple people involved in any given discussion. Whether it’s a group conversation or one person speaking alone. You’ll need different types of annotations based on who needs which information most urgently.
At the end of the video, include a clear call to action.
Video content is a great way to reach your audience, but it can be difficult to stand out from the crowd. You can accomplish this by including a call to action at the end of your video. A call-to-action (CTA) is a statement that encourages viewers to take some kind of action. When they finish watching your video. And this makes sense because it’s what people want.
CTAs should be clear and concise, relevant to what you’re showing in the video. And simple and easy to understand. They should also be relevant as much as possible because otherwise. People won’t know why they should click on them or click away from them instead.
Take advantage of split screen techniques
Split screen techniques allow you to show multiple things at once and can be used for a variety of purposes. For example, you could use split screen techniques to demonstrate how something works (like how different parts of your body work together). Even just one person working on their computer while another person watches them from off-camera.
Split screen techniques are also great for showing before and after shots in comparison with each other. This is especially useful if there’s more than one person involved in the process. Since it allows viewers who aren’t familiar with what goes on behind closed doors or within corporate walls. An opportunity to see both sides of an issue without having access whatsoever. Because they wouldn’t understand either side fully enough yet.
Creating an impactful, engaging video doesn’t have to be hard if you use these tips.
These tips are easy to follow, remember and apply. They can also be used in your own videos as well as for any business you run.
Conclusion
If you want to create a great video for your business, then this list of tips should help. Remember that it’s not about the technical aspects of your camera or editing software. It’s all about how you apply them!
