Top 12 Advantages of Magento As An eCommerce Platform

The eCommerce industry is growing at a rapid rate, and so are the number of platforms. With a number of choices, it often becomes difficult for eRetailers to choose one that can cater to all their requirements. Businesses want a platform that’s versatile and easy to use. One such eCommerce platform that has been gaining much traction is Magento. About 829,577 websites are already using and reaping the rewards of this powerful platform. 

But what’s so special about Magento website development? Well, this question is best answered by the various advantages Magento has to offer. Also, you can consult from professional company experts who provide Magento website development in India.

Here are some of the lesser-known ones: 

1. Magento for Open source platform

Magento is an open-source platform, which means it is free to use (at least when it comes to its basic plan). That’s right! It lets you leverage its numerous features without requiring you to break the bank. The other big advantage of being open source is that you can modify not just the front-end aspects of the platform (like the theme), but also its core backend aspects, resulting in a platform that’s truly one-of-a-kind for your business. 

2. Great Online Support Community

Where there’s an open-source platform, there’s a strong support community to go with it. And being a popular one, you are guaranteed to find plenty of support for it all over the internet. You can visit dedicated forums for it or go to social media pages/communities. You are bound to find the answer to any doubt you may have regarding the subject, either already present or by posting the query and having someone answer it. 

3. Assured Upgrades and Support

It is popular, it is versatile and open-source. Besides these, Magento is also supported by a team of dedicated developers who ensure that it remains that way. They are constantly at work improving the platform with regular functionality, security, features, and other updates. Being open-source, you don’t have to worry about end-of-life issues either, as there will always be an enthusiastic group of people who will carry forward the development process. 

4. Easy content management

Magento comes with an easy-to-use, visual-based editor, also known as the WYSIWYG editor. This editor makes content management a piece of cake since it doesn’t necessarily require the know-how of programming languages. Store owners can easily make changes in the basic functionalities without having to write code. 

5. Mobile-friendliness

One of the best things about this eCommerce platform is that it comes with a mobile-friendly interface. When you develop a website using Magento, you don’t have to worry about its visibility on different types of devices. Be it a smartphone, tablet, desktop, or any other device, a Magento website is always responsive. This helps ensure that the customers have an excellent shopping experience. 

6. Simple third-party integrations using Magento

Integrating third-party applications with Magento is very easy. You can integrate Google Analytics with your Magento store and track your website’s traffic and progress.

Adding payment gateway services like Paypal for easy online payments is also a breeze, and it’s important since financial security could be compromised if the process is difficult. It prevents you from having to face money transfer-related issues that could land you in legal trouble. This would require some expertise though, which is why it is advisable to opt for Magento development services to make things easier on your part.

7. Trouble-free customization

Magento understands that every online business is different, which is why it lets store owners customize their shopping websites according to their preferences. A number of ready-to-use CSS options have been incorporated in Magento to help you work around web design in a hassle-free manner. 

8. SEO-readiness

Magento’s interface has been built with the latest SEO ranking factors in mind. If your primary aim is to increase the flow of organic traffic to your website, then Magento website development is the perfect way to go. Since Magento offers a great URL structure along with effective options for SEO meta implementations, it can really increase the number of hits that your website receives. Apart from that, Magento allows its users to work with custom SEO, which is an added advantage for those who know the ins and outs of optimization.

The facility to add third-party software helps here as well since you can integrate analytics tools like Google Analytics to monitor and report on vital KPIs. The information can help you optimize the setup further over time, yielding more returns for the same investment in product listing management. Thus, you get the dual benefit of higher traffic and greater knowledge about your customer base. 

9. Robust Security

If you are not protected against cyber attacks in this era of high data-security threats, then you are setting yourself up to fail. Fortunately, as a Magento user, your data security needs come prepackaged with the platform. The platform’s developers are hard at work to constantly improve its data security and resiliency so that you won’t lose your data to unwanted parties or have your systems destroyed. There are also many recommended tips you could use to bolster your Magento security. 

10. Magento for Easy Scalability

eCommerce startups will have different demands from the platform compared to their more established counterparts. No matter where you fall on the spectrum, Magento has got you covered. Startups can make use of the platform’s free version which provides all the basic features they could need. 

As you grow and scale your business, you can opt for the paid Enterprise Edition that adds more features to the list, thereby enhancing the support you need to perform at that level. The ability to easily integrate third-party applications serves as a bonus feature that aids your scalability functions. 

11. Multi-Store Management

Selling online gives you the opportunity to have an international presence easily. However, that advantage also comes with its set of conditions, notably the need to localize your product portfolio. That means you will have to manage multiple storefronts corresponding to every market you’re present in. With Magento, that’s easily done.

The Magento website development process allows for the inclusion of separate store views. You can easily manage them all from a single admin panel while adding different product lineups to each according to their country. Thus, Magento saves you time and effort and reduces multi-storefront management ambiguity.

12. Swift Performance using Magento

eCommerce customers want their products as quickly as possible, so if your website is slow, you will bleed them. You can stop it from happening by using Magento. The platform comes with optimizations to render websites quickly regardless of how content-heavy they are and on what browser/device they are viewed.

This adds to the user-friendliness of your eCommerce website and retains customers on product pages. If such built-in features weren’t enough, your Magento development services provider could also include third-party applications to speed your website up further.

Creating and managing an eCommerce website has never been this easy. Magento has reduced the amount of time taken to build a shopping website. Not just that, it is a cost-effective solution too (remember, it’s free of cost?). Besides, you get to work with a number of customizations, eventually increasing the functionality of your website. So, if you’re missing out on such capabilities, it’s time you embrace them by switching to Magento at the earliest. Also if you are looking for experts to help you can hire eCommerce developers in India and look no further.