Tech Peak » WHY INSTAGRAM IS THE MOST IMPORTANT SOCIAL MEDIA MARKETING PLATFORM IN 2021:

WHY INSTAGRAM IS THE MOST IMPORTANT SOCIAL MEDIA MARKETING PLATFORM IN 2021:

by kanewilliamson011
marketing platfform

Everyone seems to be taking a part in Instagram’s increasing population since its launch in 2010, along with their pets.

Moreover, you might have observed there are a lot of small businesses developing and promoting on this social media platform. So, the main concern is whether Instagram is really worth your time and money to promote business?

The answer to this simple question is “YES”. Here are the reasons why?

  1. 1 BILLION ACTIVE USERS:

It is estimated that monthly 1 billion people use this app. 500 million-plus people daily use Instagram to watch or post stories. Both males and females are equivalent users of this site. Moreover, the average number of users is below 30.

  1. 6TH MOST VISITING WEBSITE:

It is unbelievable when you can properly access and use Instagram through the app. Still, there are many visiting this site on daily basis making it the top-most visiting site today.

  1. 9TH MOST FAMOUS GOOGLE SEARCH:

Primarily, all the features are accessible through the app. It still the 9th most common google search in the entire world. In the list of other famous sites like Facebook, Amazon, and so on.

  1. 4TH MOST USED MOBILE APP:

This fact is more valuable than visiting the site. Every teenager has this app installed and scrolling through it every spare minute. The top sites above Instagram are Facebook, WhatsApp, etc.

  1. USERS SPENDING AVERAGE OF 30 MINUTES EVERY DAY:

This is an average fact consisting of all the users’ data. Moreover, these stats were not the same a year back. Making it the most popular app for marketing. There hasn’t been a survey, but this ratio might have increased in the pandemic. This ratio is 20 times higher than average Facebook users.

HOW TO MAKE A BUSINESS ACCOUNT:

  • SETTING UP THE ACCOUNT:

Knowing about all the value of an Instagram account and how useful it can for marketing. Here is how you can make a business account.

Before that, make sure you are all set to invest your resources to promote your page. For example, even if you have gained hundreds of followers but you are not posting regularly. There is a high risk that people will forget about your page.

Even switch to your competitors with even fewer followers who post daily. So, an ideal way is to keep your profile updated by posting regularly. No worries, we will walk you through each step.

The first step downloading an Instagram app. Whether you are an Android or iOS user, you can download it from the relevant store free of cost. There is no purchasing, however, it contains ads.

The second step is signing up. It gives you two options, sign up with Facebook or Gmail. If you are setting up the account for business promotion, then do not link it up with your personal Facebook. Instead, sign up via business or official Gmail. Next, enter a username, preferably the name of your brand or whatever you wish to market on Instagram. For example, getyourpetcertified.com is setting up their account. It is ideal for them to get the same username relevant to pets. They provide emotional support animals for those who wish to live with their pets. So, the main question is who can write an ESA letter online. It is either your therapist, physician, or any health care worker. With millions of users, many names are already taken. So, you can add some numbers of the relevant name. The only concern is that it should be easy to reach and catchy.

  • OPTIMIZING:

So, you have signed up. Now, it is time to set up the bio and profile picture. You put a short intro about your brand. You can write the contact information at the end along with the official email address. There is a limit of 150 words, so keep it precise with a sharp choice of words.

  • MANAGE SETTINGS:

Story replying:

On the top right corner, you will find three dots. Open that and tap on settings. You will see a bunch of options like changing passwords, username, photo, and story settings. Open story settings and switch on everyone able to reply to it. For a professional account and you want people to know more about your business, story replying should be open for everyone.

Business account:

In the setting, you will see the option to switch to a business account. The benefit of a business account is that you can link up with your Facebook page. For that, you need to set up a Facebook marketing page for your brand. You can post on both of these pages simultaneously.

Do not switch to a private account:

As a business account, you do not want to keep your posts and brand private. With an open account, it is visible and more convenient to open any post right away. For a private account, users have to request to follow you. which is not ideal if you are using Instagram for marketing.

TYPES OF INSTAGRAM POSTS AS SOCIAL MEDIA MARKETING PLATFORM:

So, you have set up a business account and all set to use Instagram as a social media marketing.

  1. IMAGES:

The basic and important feature for Instagram marketing is posting an image. Do not copy-paste from the internet. Yes, there are no copywriting or plagiarism issues here, but it is not healthy to promote with this technique.

Users wishing to see genuine and original posts. Try to capture what your brand has to offer. Keep it simple and do not post a single product over and over.

  1. VIDEOS:

In the beginning, you could only post a 10-second video, but now it has extended to a one-minute video. Moreover, if it is longer than that, you can make an IGTV and post it there.

Make creative videos about your product, explain the procedures. Probably tell a background story to keep your buyers interested.

  1. MOTIVATIONAL POSTS:

Post motivational quotes related to your brand or product. Show your customers how valuable it is. Simply, a quote with a white background or your product in the background is enough.

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