Tech Peak » What Is Link Quality and How Do You Measure It?

What Is Link Quality and How Do You Measure It?

by Ankit Arya
Link Quality

Link-building is important to increase your Google ranking. Search engines have a dedicated PageRank algorithm that can easily access your content and determine its quality in minutes. But link-building comes second after link quality. This guide will help you identify high-quality backlinks.

Determine Page Authority

The PageRank algorithm is sacred to Google for its On Page SEO Services. The information collected is not shared publicly, but they provide an estimate of the authority of the page. Whenever a page denotes a higher authority, it results in a higher ranking of that particular page online.

PageRank determines the power held by the page. Links to higher authority pages pass a ranking score, which automatically gives the page a higher rank. Therefore, the quality of the link is also higher in the latter because of the effect on the ranking algorithm score. Thus, it is clear that high-quality links help you to score high on the billboards of Google rankings.

Moreover, every search engine marketing agency or business knows the importance of ranking high on Google. In a highly competitive market, gaining an edge is more important than ever.

Research Sitewide Authorization

Another way to increase the quality of links is by determining the authority of the website apart from the web pages. For example, a link from a large site like Forbes will significantly impact and provide high quality rather than a link to a little-known website with no online visibility.

As a link, you wouldn’t want to get lost in the noise. Usually, links to large websites are not easily obtained; It takes a lot of back and forth to get a fair share of the popularity of the site.

Read Also: Top 8 Social Media Tips for a Successful Digital Marketing Strategy

There are many parameters through which you can know the sitewide authority or domain authority. Specific metrics give a clearer picture of ratings and, consequently, statistics.

Consider website relevance

Regarding site authority, you already know where it comes from in today’s ranking statistics and statistics. There is something more important and deserving than site authority, which is none other than the relevance of the website.

Apart from the higher authority, the higher the relevance of the site, the better the result in terms of generating high-quality links. Don’t miss to get high site authority on relevance. It is essential to know the topics that are relevant to determine whether the website chosen is suitable or not.

Use keyword-rich anchor text in links

Keyword-rich anchor text is imperative to link quality. Now you must be wondering what exactly is anchor text? Anchors are clickable words used in-text links. No surprise here; Google pays a lot of attention to anchor text, which plays a tethering role in determining rankings on Google.

Anchor text lets visitors and search engines like Google know what the page is about. Adding keywords to links makes your life a lot easier and leaves little to the imagination even for Google. Another thing to note is that anchor text should not be used frequently, thus reducing its value in online circuits.

Don’t forget the strategic positioning of the link

The position of your link on the particular webpage of interest is very important. Make sure you place your link strategically so that it doesn’t get lost between the lines.

The situation should be in context and the emphasis should be on the matter rather than on anything else. Companies have a number of tricks up their sleeve these days in which the link is either hidden in plain sight or clearly visible in the decorative text on a site’s page. Usually, people like to embed the link in the video or within the text so that people end up clicking on it and get redirected instead of leaving the like.

Final Thoughts

“About 27 of the sites we studied—there is at least a 15% overlap between the sites they link to and the sites they link to,” says a study by ahefs.

It’s all in the anatomy, as seen in the points mentioned above. Even high-quality links are clearly powered by proven facts that help you learn more about their occurrences, intersections, and value. Each high-quality link adds value to the site and the domain and the content present.

An important one is to understand the quality of the link and its subsequent construction; It is an indicator of the performance of your content, marketing techniques, and tools employed to create value.

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