Top tips for building an engaging web and mobile app

It’s no secret that apps have become an essential part of our lives. Mobile and web apps are used for everything from booking a restaurant reservation to managing your finances, but creating an engaging experience for users is essential if you want them to stay on your platform for long periods of time. If you’re looking to design an app that meets its users’ needs and helps them get things done faster like a top mobile app ui design services providing company, here are some tips:

Understand your target market – Who are you designing for?

To create an engaging mobile and web app, you must be sure that you understand your target market. Who are they? What do they want from your app? How do they think and use technology?

What is the history of this audience with regards to mobile and web apps? How many times have they downloaded an app, or visited a website on their phone or laptop before? What were the results of those interactions (positive/negative)? What would make them want to download an app again in the future (and why)?

The point of all this research is to learn about your target market as much as possible. It’s important that you know exactly who it is that you’re designing for because every decision you make about your app’s design, functionality, features and marketing should be based upon what your audience wants.

Offer added value through personalization

Personalization is one of the best ways to increase user engagement and retention. It can be achieved through Artificial Intelligence, data analytics and segmenting users, but it’s also about having a clear understanding of your audience so you know what they want and need in an app or website.

If you’re not offering added value through personalization yet, then start by taking stock of which features are most popular among your users. Once you’ve got this information under your belt, explore ways that these features could be adapted with AI technology—for example:

  • If someone downloads an app from iTunes but doesn’t use it at all because they don’t find it helpful at all (e.g., “it doesn’t work”), then there may still be some value in making sure other users see these types of updates before they launch their own apps (e.g., “this update includes improvements to help reduce errors on Android phones”).
  • Customize your mobile app or web site with personalization in mind, and you’ll be sure to create an experience that people will love.

Be intuitive and easy to use

When designing your app, think about the user and their needs.

  • Design for your target audience. If you have an app that’s targeted at women between 18-24 years old, it would be wise to include features that will help them better understand their bodies in relation to fertility and health. For example: “When I’m pregnant,” can be easily replaced with “When I’m expecting.” The new text is more relevant because it’s directly related to what the user is trying to accomplish with this information (becoming pregnant).
  • Design for mobile devices first! It’s easy enough to get caught up in all the bells and whistles of building a great web experience but if you’re not careful then users won’t find themselves having fun playing around with your product either because they don’t know how or where anything works beyond tapping on buttons here or there without any context behind them which leads back into point number one above…

If your app is a fitness tracker or other activity-focused service, make sure that the user’s goals are clear from the start so they can easily integrate this into their current routine. This could be as simple as making sure calories burned per minute is displayed on screen at all times during exercise sessions or if it’s something like a social network that allows people to check in with friends whenever they want – then take into account how much time users spend on each page before moving onto another by measuring engagement

Use strong visual cues

  • Use strong visual cues to help users navigate the app.
  • Use visual cues to help users understand what they can do in the app.
  • Use visual cues to help users understand what they have done in the app.
  • Use visual cues to help users understand what they can do next.

Make it useful, fun and relevant

  • Make it useful.
  • Make it fun.
  • Make it relevant to the user.
  • Make it easy to use, navigate and understand.

The best apps are both fun and useful. If your app does not make the user’s life easier, it will not be successful. You can always look at reviews from other customers to see how well an app performs.

Make app navigation easy

  • Make navigation intuitive and easy to use.
  • Make sure it is obvious how to navigate to different sections, such as the About page or a user’s profile.
  • Use clear and consistent visual cues (icons, labels) throughout the app that guide users through their journey.
  • Use clear and consistent colors across all pages of your app so that users can easily recognize what content belongs in each section of your site/app (e.g., if you have an About section on your website, then make sure there are bright orange links directing users there).

Reduce any friction that could lead to user churn

Reduce any friction that could lead to user churn.

Some of the most common reasons for users to leave a mobile app are:

  • The app doesn’t work as expected
  • The app is hard to find in your phone’s apps list or search bar (or vice versa)
  • It’s difficult to connect with friends who also use the same service

Ensure fast loading speeds

As a developer, there are many aspects of your app that can affect its performance and user experience. These include:

  • The number of resources that need to be loaded at once
  • How quickly these resources load
  • The length of time it takes for the page to load

Design for adaptability and flexibility

According to the 360 App Services team, “The best way to ensure that your mobile app is accessible and usable by as wide a range of people as possible is to design it in a way that adapts well”. For example, if you have an app that’s designed for use on desktop computers with mice and keyboards, then you’ll want to make sure it works well enough for users who may not have those devices at hand.

Designing for adaptability means considering the range of input types available within your user base—for example: mouse vs touch vs keyboard vs stylus—and designing key interactions so they work well with each input type (like hovering over buttons). Another important consideration is making sure that any text entered into forms or fields always has properly aligned margins so it’s readable by touch screens; this can be done using CSS3 properties like margin-bottom , margin-right , etc., which adjust the vertical space between elements’ baselines according to their relative distance from other elements’ baselines (or “margins”).

Understand your users and provide an intuitive, engaging experience.

  • Understand your users and provide an intuitive, engaging experience.
  • Design for adaptability and flexibility.
  • Make it useful, fun and relevant.
  • Make app navigation easy.
  • Reduce any friction that could lead to user churn, i.e., make the process of signing up or downloading the application as painless as possible.* Ensure fast loading speeds on both mobile devices as well as on desktop computers.*


To recap, we’ve covered some of the most common mistakes made when building apps and websites. Remember that it doesn’t have to be hard work! There are many tools available today that make the process easier and more enjoyable than ever before. These tips will help you avoid common pitfalls so your app or website is not only useful but also engaging for its users.


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