Why have sales of devices like the mouse, keyboard, and mobile accessories like headphones, earphones, wireless earbuds, etc. suddenly increased? Why did customers start doing their needs research online instead of speaking to a salesperson? Digital marketing is to blame for everything. As India becomes more digital, many businesses began to examine it in line with current demands. The need for the digital marketing training is also increasing. The greatest digital marketing training are available in India from a large number of traditional and online institutions.
In 1990, the phrase “digital marketing” was first used. Online, web, and internet marketing are other names for digital marketing. It’s all about reaching people with product or service promotion through digital media. The main objective of this campaign is to promote brands via various digital media.
Globally, the demand for digital transformation has increased as a result of COVID 19. Additionally, practically every industry has been compelled to go digital and reinvent its processes as a result of the pandemic.
The marketing departments of numerous businesses ran into issues when customers began researching brands or items online before buying them. The majority of shops did not register their domains, which was another issue the UK discovered.
These issues promoted the growth of digital technology in the market. Consumers’ reliance on digital technology in daily life increased with the rise of social media in the 2000s, including Facebook, Twitter, and YouTube.
In addition to internet marketing, digital marketing also refers to marketing on mobile devices, social media (according to the global web index in 2018 50% of consumers conducted product research on social media), display advertising, search engine marketing, and any other forms of digital marketing.
A agencia de marketing digital campaign is thought to be more participatory, quantifiable, and target-oriented. As a result, there is a substantial need for digital marketing expertise in both the sector and the overall labour market. Digital marketing was expanding rapidly, according to figures compiled in 2012 and 2013.
According to LinkedIn and naukri.com, India has 460 million internet users. There is a huge demand for digital marketers, and the numbers are increasing daily. Unfortunately, this results in a current scarcity of digital marketers.
Now that we have a basic understanding of what digital marketing is, let’s look at the top digital marketing colleges in India that provide outstanding digital marketing programmes. All of these programmes are cutting-edge in the field of education technology and provide you the skills you need for a bright future in this field.
The Best Courses in Digital Marketing in India:
1. Academy of Digital Marketing
Academy of Digital Marketing has established itself as a pioneer in the field of digital marketing because it considers hands-on training to be far more beneficial than classroom instruction. As a result, it is regarded as one of India’s best courses in digital marketing. Additionally, it is at the top of lists for the finest content writing programmes in India.
The course at Academy of Digital Marketing is career-focused, and after completing the initial training phase, students are asked to create their own WordPress website. With the goal of bridging the knowledge gap between working professionals and what is needed to succeed as a digital marketer, Academy of Digital Marketing launched a digital marketing course.
The institute has taught 15000+ professionals from 30+ countries over the course of its five+ year history, and as a result, it has established a solid reputation in the ed-tech sector.
key attributes
The following characteristics of the digital marketing programme at Academy of Digital Marketing make it one of the best in India:
- 182 hours of live instruction
- 20+ active projects
- 10 plus case studies
- a three-month course
- 79000 for the tools.
- 40 modules for digital marketing
- Academy of Digital Marketing, Google, Facebook, and HubSpot accreditation
- three-month internship with assurance
- start a digital marketing company
- placement support
- Individualized career and business mentoring
course materials
- Overview of digital marketing
- website creation at Word Press
- optimization for search engines
- Internet advertising
- email advertising
- Retargeting marketing
- using social media
- Digital marketing plan that is integrated
- Google Analytics
- Reputation management online
- Advanced blogging and content creation
- purchasing and organising media
- Affiliate promotion
- video advertising
- automation in marketing
- Creating digital infographics again
The course is created in accordance with current industry standards, and the certifications provided, such as those from Google, HubSpot, and Facebook, are widely recognised.
LMS [learning management system] access for life. In every digital marketing campaign, tools are crucial. This is a tool-driven course, thus students are made aware of the operations and applications that these tools must perform.
Tools
- SEMRush
- YouTube metrics
- Google’s keyword tool
- Internet analytics
- Internet trends
- mailing chimp
- Analytics for LinkedIn
- Tweet advertisements
- Instagram adverts
You will have an advantage over other students by selecting a digital marketing course at Academy of Digital Marketing, and it will be an experience of a lifetime overall.
Best Digital Marketing Schools in India, ranked #2
2. Online Scholar
The institute is known for its superior work in digital marketing. Sourav Jain started the institution, which is located in Chennai. From the very beginning of the subject to the expert level, instructors educate here. Among all the various digital marketing courses offered in India, it is very well-liked.
With a rating of 4.9/5, it offers an advanced three-month digital marketing programme.
Important details
- 20 business experts
- 120+ live session hours
- Interactive online classes on the weekend
- Maintain ongoing projects
- 3 specialisations and 18+ advanced modules
- paid internships with a guarantee
- current projects
course syllabus
- improving one’s social media presence
- How to set up free hosting
- creating an entirely functional website by installing and configuring Word Press. How to choose titles for blog posts
- Developing engaging content
- writing and posting blog entries
- How to market a blog or website
- SEO/keyword exploration
- How to use and comprehend Google Analytics
The curriculum for the Digital Scholar course is 360 degrees, including
- Content promotion
- 24+certification SEMRush and GMB
- Advertising in stores certification
- Hub spot authorization
- feedback and clarification sessions
- Case studies and task-based assessment
- Online workshops
- SEO metrics
- YouTube advertisements, Google Analytics, etc.
3. Electronic Video
Anuj Batra founded a global digital marketing course and data science in 2009, beginning with social media workshops all around India. The Certified Digital Marketing Master Course was the first full-fledged course in digital marketing to launch in 2013. As one of the best digital marketing courses in India, it offers distinctive advantages.
Collaborations with Google, Microsoft, Linked In, Facebook, VSkills, NASSCOM, and digital vidya, a recognised training partner of Google and Microsoft, have resulted from the high calibre of training and education provided. Modern training on cutting-edge technologies primarily focuses on teaching individuals and organisations cutting-edge abilities.
The digital vidya company, which has 200+ specialists in digital marketing, is a leader in providing top-notch education online. With a staff of more than 70 experienced practitioners, there are 38,000+ trained professionals in 55+ countries with more than 10 years of experience.
Their programme is distinctive and brings together digital marketing professionals, generating collective knowledge and educating digital marketing aficionados. They use cutting-edge instructors.
course syllabus
- 4 modules for search engine optimization
- 5 components for search engine marketing
- 5 modules for social media marketing
- 3-module email marketing course
- 5-module web analytics course
- Facebook advertising: Modules 2
- 15 modules on further digital marketing themes
Features
- Modules 44
- 100-hour courses
- 140 hours of work
- 250+ partners for placement
- 10+ students per batch
- fifteen certifications
- VSkills [the Indian government]-certified programme
- Free internet marketing tools worth 72000INR+
- 100% placement assistance
- 24 hour help via the Q/A platform
- lifetime access to the most recent materials
Digital vidya principally focuses on improving each team member’s own potential and giving them the assurance and competence to carry out assignments. Additionally, it offers instruction in cutting-edge technologies that will revolutionise markets.
4. Upgrade
It provides offline and online classes, both for free and for a fee. One of the top programmes available in the field is their 5-month advanced certificate in digital marketing and communication course. Up Grad has top-notch digital marketing courses taught by the best mentors and business experts.
SEO/SEM, social media/content marketing, branding, marketing analytics, email marketing, CRM, and marketing strategy are just a few of the pertinent subjects covered in each unit, which also includes theory, case studies, and industry sectors. It is among India’s top programmes for learning digital marketing.
Important details
- Facebook and MICA certification
- weekly guidance from industry guru
- hiring supervisors doing mock interviews
- 15 case studies and ongoing initiatives
- a video archive with over 70 tools
- Individualized resume critiques
- Free EMI option
What you discover
- basic concepts in digital marketing
- Integrated marketing tactics and marketing analytics
- utilising search engine optimization and
- Social media and content promotion
- Paid advertising: SEM
- branding and communication expertise
- Display marketing and programmatic ad purchasing
The head of marketing at HCL, the head of digital marketing at Microsoft, Asia Pacific, the former head of global digital marketing at Infosys, and InMobi, award-winning global digital marketing consultants, are just a few of the outstanding faculty members who teach.
This graduate course’s striking characteristics include a robust curriculum, a case study-driven methodology, live campaign initiatives, and career assistance.
5. EduPristine
Three IIT graduates founded one of the top digital marketing training facilities in India in 2008. One of the best digital marketing courses in India, according to rankings.
25 courses and a network of 1500 teachers have trained more than 15000 professionals. Additionally, they offer offline and online courses that prepare students for Google Adwords certification and include printed study materials, real-world assignments and case studies, web resources, access to their question-and-answer forum, and periodic tests and assessments.
Course information
- A 12-day course in digital marketing includes
- beginning of the digital marketing
- Web analytics using Google Analytics
- Off-page and on-page SEO
- PPC advertising
- social media marketing and video marketing
- Content promotion
- email advertising
- Affiliate promotion
- Managing leads and growth hacking
- Review of mobile marketing initiatives
A certificate of participation or an excellence certificate, depending on the student’s performance, is awarded at the conclusion of the course.
6. Simplilearn
A different Bangalore-based education and training organisation offers both offline and online courses depending on the need of the students. Among all of the digital marketing courses offered in India, it provides one of the top services. Krishna Kumar started it in 2009. They provide a course named Advanced online marketing certification training in digital marketing.
It is an online course with a period of 180 days and a length of 175+ hours. Additionally, they aid in obtaining the OMCP certification. Professionals with substantial training and years of experience in online marketing are given the OMCP designation. Additionally, it provides training for digital marketing certification.
The objective of Simplilearn’s digital marketing training courses is to use various digital channels as an effective marketing communication tool with the target audience.
the best parts
- 5 hours of online educational material
- 40+ hours of lessons
- One year of access to the course materials
- a test-based
- session of online mentoring
- Simplilearn completion certificate
Program options
- Self-directed education
- 24-hour management system for student support and assistance
- corporate education
- Enterprise-level education
- Simulated test questions for self-evaluation
With the help of this course, one may comprehend the foundations of digital marketing, the customer lifecycle in marketing, and learn about upcoming developments in both marketing and technology.
7. IIDE, the Indian Institute of Digital Education
It offers techniques to deal with the market’s difficult demand while concentrating on quickly reaching the entire market with the greatest marketing practises. Additionally, it provides top-notch services as one of India’s premier digital marketing programmes.
It provides students with the best and most up-to-date approach advice for success and quickly attaining their objectives. This is so because the instructors are real professionals who put their knowledge into practise.
course schedule
- India’s digital environment
- Internet marketing
- optimization for search engines
- Internet advertising
- How to make money from a blog
- Content promotion
- using social media
- Design fundamentals
- advance planning for content
- Using influencers
- Management of brand perception
- Google Analytics
- innovative approach
- media strategy
- Soft abilities
- Optimizing for the app store
- Copywriting
- Psychology in AD
Overview of the course
- 40+ hours of video education
- 70+ hours of live instruction
- mastery of 20+ industry tools
- seven modular tasks
- 13 and up certificate
- eight brand projects
- One-on-one coaching
- one last project
- 100% placement support
- 250+ partners for hiring
An online course lasts for about 3 to 4 months and contains 12 hours of instruction.
IIDE issues certificates of participation upon completion of each module; a total of 13 certifications are available.
8. National Institute of Internet Marketing
provides inexpensive digital marketing course in India. For the past three years, it has offered unparalleled online marketing professional courses with 100% career aid. Over 6000 students were trained, with a focus on the history, present, and future of digital marketing.
course schedule
- Digital marketing basics
- advertising on the Google search engine
- Local SEO/SEO
- Discount code advertising
- Domain marketing and affiliate marketing
- SEO for e-commerce
- Reputation management online
- generating leads for businesses
Overview of the course
- access to the courses for all time
- 100% success
- current projects
- fifteen certifications
- alternate classes
- 24/7 online assistance
- 100% practical training
India’s Digital Marketing Landscape
It goes without saying that you should consider the field’s scope prior to choosing any career path. Therefore, you must be unsure if the field of digital marketing is appropriate for you. What does digital marketing cover? Does the future of digital marketing look promising? Most of these questions have YES as the response.
With new trends and marketing techniques frequently sweeping the country, the reach of digital marketing is enormous and expanding exponentially. Both the competition and marketing strategies are becoming more aggressive. Studies on consumer behaviour and how to connect with them are being undertaken more frequently.
Reaching the correct audience is the first thing that comes to mind when analysing the major marketing success indicators. It is undeniable that digital marketing has a broad scope now that internet ubiquity is a reality. If you look at the statistics, India has the second-highest percentage of internet users. The reach of digital marketing expands as the number of end users rises.
Additionally, digital marketing enables small and medium-sized enterprises to compete with well-known brands in the industry. Because these tiny businesses can develop their own markets through sophisticated digital marketing, every other business depends on digital marketing to succeed in the market.As a result, the field of digital marketing is one that is vastly expanding and changing.
Conclusion
Virtual reality will play a significant role in marketing efforts by 2025, according to market and market search, as its market grows from $7.9 billion in 2018 to $53.6 billion in 2025.
Due to this change, marketers will have to spend more time and money learning about potential clients’ wants. According to LinkedIn, based on job growth and learning, digital marketing positions are among the most in-demand positions.
To handle the enormous potential the digital economy will offer, there is an increasing need for trained personnel. Businesses are now making millions of rupees just by growing through digital marketing.
You can become an expert in a range of digital marketing disciplines thanks to digital marketing. Therefore, you can choose to pursue a profession in digital marketing if you use all of these justifications. Apply to a digital marketing course at one of India’s top digital marketing colleges to start moving your career forward.
