Tech Peak » The Complete Guide to Keyword Gap Analysis

The Complete Guide to Keyword Gap Analysis

by Icecube Digital
keyword gap analysis

SEO plays a significant part in driving more traffic and boosting more leads and sales. A good SEO strategy improves site ranking and its positioning on Google’s search engine result page. But when it comes to proper SEO, keyword gaps and competitive analysis are inevitable.

For any professional SEO company offering conversion optimization services, performing keyword gap analysis is a piece of cake. However, if you prefer to find the keyword opportunity of your website by yourself, then you need to understand completely keyword gap analysis.

This article elaborates on keyword gap analysis in detail; by reading this, you can learn how to do competitive keyword analysis.

What is Keyword Gap Analysis? & Why is it so Important?

Before diving deep into the topic, let us illustrate some basics about Keyword Gap Analysis and its importance.

It is a kind of methodology used by SEO experts to determine the list of keywords to drive more traffic to your competitor’s site instead of yours. SEO professionals are able to find the keywords that drag your site positioning on Google’s search result page by doing this keyword gap analysis. Also, the information gathered using this keyword gap analysis will help professionals adjust their SEO strategy to drive positive results quickly.

SEO strategy based on keyword gap analysis will drive more organic traffic from the search engine result page. Apart from highlighting the keyword opportunities you have missed on your website, this keyword gap analysis will help you. Take a look over the list of advantages your site can get through this keyword gap analysis.

  • Improves site visibility & authority along by reaching it among the target audience
  • It helps you to identify new keyword opportunities
  • Identifying popular customer queries in search engines
  • Spotting competitor’s popular keywords
  • To adjust your SEO strategy according to the competitor’s site performance
  • Spotting new competitors

Reason to Include Keyword Gap Analysis in your SEO Strategy

Here are lists of juicy benefits that will trigger you to pursue keyword gap analysis for your website.

  • Offers Better Visibility In The Search Engine Result Page: This analysis of your competitor’s website will allow you to find the strategy that gives them more traffic that you missed out on. Using those spotted lucrative keywords you haven’t used on your strategy will help your site move up in ranking.
  • Offers Fresh Content Ideas: Publishing new content on a regular basis is vital for a site’s better performance in search engines. However, developing new content is not easy if you have already created more content for your website. Conducting keyword analysis on a competitor’s website will give you a list of keywords that you haven’t used. This helps you to create more fresh content ideas.
  • Helps To Optimize Content: Content optimization is important to beat competitors on the search engine’s result page. For that, you need to compare your competitor’s site’s content and find out what your site is missing. This competitor keyword analysis will enable you to discover all the content-related things you have missed and optimize them with perfection. By doing so, your site is able to drive more substantial results than your competitor’s site.
  • Helps You to Understand Your Audience: Spotting the unused keywords on your website will help you to discover new opportunities to cover more audiences from search engines. Also, utilizing those new sets of keywords on your web content will add more value to your website and increase the search engine’s crawl rate. Moreover, this keyword analysis enables you to create more high-quality content based on the customer’s queries keywords and gets more organic traffic.

Keyword Gap Analysis Should be done on What Areas

A keyword gap analysis shouldn’t be done only on web content; it requires a lot of optimization in many areas. If you are hiring a WordPress SEO Service you need to make sure the upcoming areas are optimized perfectly to get better results.

  • TITLE: The title of your website plays a crucial role in determining your site ranking. Also, it drives the attention of the potential audience and hooks readers to spend more time on your site. The keyword gap analysis will help you to optimize your site title based on your competitor’s site. This enables you to create better and more efficient titles for your pages that will boost your site performance in search engines.
  • URL: Inclusion of the right keywords on the site URL is a will delivers a massive success in your site performance. Many businesses fail to include the right keyword on their URL; this will give you a competitive edge. However, before placing, you need to ensure you have done a proper analysis and included the right keyword on your site URL. Also, make sure your site URL is not too long and not optimal.
  • Meta Description: Meta description is often referred to as your site’s subtext on the search engine result page. It should be your site or page quick summary written in an attractive way to drive the attention of viewers/customers. Meta description text is ideal for having the right keyword that will boost your site’s performance in search engines. The keyword gap analysis will help you analyze your competitor’s keyword and rectify your inaccuracies in the Meta description.
  • Alt-Text: Adding relevant keywords on your alt text descriptions of your website images will help search engines to understand better. This enables your site to list top on the search engine’s result page.  

Best Practices for Keyword Gap Analysis

Keyword gap analysis is the holistic approach to identifying the new customer touchpoints and keyword opportunities and achieving actionable insights. By following the upcoming best practices, you can achieve better results on your site performance by preventing all kinds of blunders.

  • Identifying Competitors: Identify your site competitors based on your business or site objective. Instead of outranking them all at once, try to take them one by one. Take actions to outrank your competitor, who is positioned right above your site SERP. This will improve your site ranking slowly and steadily.
  • Keywords Labeling: Make use of the right keyword analysis tool and identify the keyword opportunities. The keyword analysis tool will help you find out many things like keywords your competitors use, and you haven’t used so far, keywords that are currently shared with competitors, and new keywords you can focus on.
  • Keyword Enhancement & Updating Content: After finding all those keyword opportunities, you can decide on your strategy and create a new content strategy. Also, the keyword analysis will help you to update your old keywords with the new ones. By doing so, your site’s SERP performance improves significantly.  

Bottom Line

Keyword gap analysis is vital for all business websites looking to avail competition edge in today’s market. For those who are looking to carry out complete competitor’s research, this keyword gap analysis is essential. It delivers long-term success along with desired results on your site performance.

In simple words, by doing keyword gap analysis, you can simply penetrate consumers’ minds and enable you to spot new opportunities to attract them.

 

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