Tech Peak » Social Media for Virtual Events — Tools and Benefits

Social Media for Virtual Events — Tools and Benefits

by Saanvi Patel
Social Media for Virtual Events

As we head from gathering in public to meeting in a digital space, we all have understood the importance of virtual events. It is a clear fact, that virtual events are going to be the future of the new normal. Planning your event over various social media channels can really help you generate excitement at your event, enhance participation, and curate engagement to the next level.

With technology advancing vigorously, virtual events are becoming more common. Today, businesses are making worldwide profits and powerful connections seamlessly. Thanks to virtual event platforms. Arranging, advancing, and facilitating a virtual event needs a similar attention as an in-person event requires.

Let’s get a brief introduction about virtual events!

A virtual event is similar to that of in-person events with only one difference- it takes place over a virtual venue. It enables you to host any large or small event from the comfort of your own personal space, using only a mobile device or laptop, and a stable internet connection.

Benefits of Social Media for Virtual Events

Better Outreach –

Social media stands out as it has the power of reaching vast audiences cost-effectively and smoothly. It enables organisations to create more buzz and bring in more qualified leads that was once a big deal while hosting an offline event, or through other online channels.

Better Influence –

Facebook messages, notifications, photos, videos, and even mentions from past attendees will have a positive effect on the marketing outreach where content is the currency. Any time your customer sees important and high-quality content related to your brand and/or the related event, they are one step closer to completing a difficult decision like registering for the event or buying a ticket. For instance, for a symposium on Artificial Intelligence, if a prospective attendee stumbles upon conversations around robotics, machine learning, automation, etc. driven by the brand, it is more likely to engage them even before they participate. Such continuous engagement eventually drives them towards registration.

Cost-Efficient –

Needless to mention, social media is a lot less costly and time-consuming than traditional forms of advertisement. Maintaining your social media profile comes at a low cost. The only expense you’ll have is paid ads, which you can still adjust to fit your schedule. Organic interaction and important conversations that the audience finds appealing are what you need to believe in.

More Conversions –

Social media boost conversations. Site traffic is also aided by social media posts. So, if you’re concerned with foot traffic at your event registration, a good facebook presence supported by influencer marketing and social advertising will help you attract more people to your booth.

Advocacy and Value-Addition –

It’s not only about posting content on social media; it’s also about becoming a think leader. Your content can speak about your subject matter experience. It enhances your audience’s commitment to your company by increasing involvement, marketing, and brand recognition.

On a more operational side, you can use social media to add value to your event management. From interacting with attendees to managing customer support, and gathering feedback, social channels can bring real-time participation.

Foster engagement by Integrating Various Social Media Feature

1. Live-Streaming

Keep you virtual attendees engaged, evolved and informed by integrating live-streaming functionality. It comes with plenty of beneficial tools ranging from live-streaming and video conferencing to virtual event solutions. Incorporate interactive and broadcasting tools to attract more attendees, You can also effortlessly make changes at your event according to your convenience.

To encounter great webinars, video conferencing tools is a must. They come with various build-in solutions, enabling attendees to ask queries, respond to content, & raise their hands virtually. But you can only conduct small group sessions with a handful of attendees, speakers.

That’s when live-streaming steps in, you can invite endless attendees and reach out to participants worldwide. Live-streaming tools often require much advanced out-of-the-box interactive elements. So find innovative ways for attendees to keep them engaged and attentive on a large scale.

2. Social Wall

Open up a whole new world of interaction without any need to install any applications. Attendees will explore a modern field of networking without downloading anything by combining live streaming with the social wall. They can connect quickly via their social media pages.

Digital event walls have a number of advantages for virtual activities. Here are a few examples.

-Attendees can chat with one another without disrupting the live-stream. Furthermore, they do not disappear into the background like they do for a social wall.

-Attendees will upload images, but speakers don’t feel like they’re speaking into a void so they can see them.

-You may also use a hashtag to invite audience members to ask questions. All else will see the questions and they will show on the wall.

-You will begin the discussion after the event by using the hashtag and the interactive event curtain.

-Make use of your social media pages to advertise your event and generate buzz. Hashtags will also help you expand your scope by bringing the case to the attention of people who were previously unaware of it. As a result, you’ll be able to generate demand and sell tickets.

3. Photo Booth

With the interactive photo booth, we’re rising to the challenge of bringing people together virtually to mark significant milestones, fund community-wide projects, organise video conferences, and toast each other at Zoom Happy Hours. Where a real photo booth isn’t an option, the next best thing is to take the photo booth digitally.

-Photos can be taken from any smartphone, wherever there is Internet access, thanks to the fact that it is entirely browser-based.

-There is no need to download any apps.

-Whitelabel experience that is fully branded to your business.

-Still photos, multi-photo GIFs, and boomerang GIFs can all be taken.

-Still photos and multi-photo GIFs will benefit from AI background removal.

-Mosaic in digital format

-Custom polls and data collection

-With Google Analytics, you can collect email addresses, monitor real-time use, and share information.

4. Social Mosaic Wall

Social networking hashtags (Instagram and Twitter), artists, and photo booths will all contribute to images. Mosaic can be viewed as a visual wall on large screens, or photographs can be placed on stickers and mounted on a real wall for a fully immersive experience.

– To build a real-time physical mosaic wall, mosaic tiles are printed on an adhesive sticker and then stuck to the corresponding tile.

-Mosaic can be displayed as a digital wall, with tiles that dynamically alter as new material.

-Photo booths, artists, viral hashtags, and other external outlets will all contribute to curated content.

Over to You

You must use social media to bring relevance to the event scheduled on a more operational basis. Social media can help with anything from communicating with attendees to collecting inputs.

Virtual events platforms with live streams and social walls have a role in the event business, and they will certainly become more common in the months and years ahead.

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