Due to an increase in customer expectations and online purchasing, the demand for eCommerce business is at its peak. In fact, an introduction to the new technology will affect the eCommerce business. We have also seen that many merchants have switched to eCommerce stores. Many business owners prefer to use the Magento platform to create their enterprise eCommerce website. Magento provides the merchant with a flexible shopping cart system and control over the looks and functionality of the store. On Magento, one can create highly interactive and feature-rich websites. So, if you also want one, hire Magento developer from a top-notch e-commerce development agency.
List down the Magento Development Trends Prevailing in 2022
Want to take advantage of the latest trends prevailing in the eCommerce industry? One needs to avail of Magento development services. Let’s discuss the vital trends to opt for during Magento Web development.
Artificial Intelligence and Chatbots
With the help of artificial intelligence and the chatbot system, the customer can easily purchase from the eCommerce store. Therefore, one must run into a chatbot trend in their Magento eCommerce store. In fact, many customers encounter the chatbot while making a purchase. From this, it is evident that AI has come over various industries. There is an increase in the demand for the chatbot because it helps to provide excellent customer satisfaction.
We know that artificial intelligence generates essential information about the nature of the customer from the perspective of buying intent, product surfing, and mindset during the purchase. Through the chatbot, the customer interacts with the pop-up dialogue boxes, includes customer gratification, and reduces the expenses for the requirement of the online support team.
Voice Search
This capability is very similar to Google Assistant, Siri, or Alexa despite the fact that the service is relatively new. It has a good chance of having a sizable fan base and enthusiasts in 2022. It saves a lot of time by eliminating the need to type search queries. You can ask a question via voice search and quickly get a suitable response. Right now, it appears like billion-dollar purchases are being generated by voice search technology.
Therefore, it is difficult for a businessman to avoid getting involved with a feature that has the potential to help them make a fortune. Many entrepreneurs and other business owners prefer it because of its speed, accessibility, and ease. To add this functionality to the Magento eCommerce store, hire Magento developer.
Magento Progressive Web Apps (PWA)
Despite the fact that the Progressive Online App (PWA) concept is still in its early stages, it is projected to have an immense impact on how online apps and mobile applications are utilized. Hire reputed Magento development services if you want to transform your Magento website into a Progressive Web App. An online application with the look and feel of a native desktop or mobile application is known as a progressive web application. One can install and use the PWA on multiple types of hardware and operating systems.
Through the use of progressive web apps (PWAs), eCommerce organizations can provide customers with faster, easier, and lighter versions of their eCommerce software or program (PWAs). Regardless of the platform, they are using, users of all types of devices can visit an eCommerce store thanks to a Progressive Web App (PWA). It can still work if there is a poor internet connection.
AR/VR
Virtual reality (VR) and augmented reality (AR) is now widely used in multiple industries. Additionally significant in eCommerce, AR/VR has altered how consumers shop online. Online shoppers can virtually test out various products or take a virtual tour to assess their locations, positions, or fixations thanks to AR and VR. Customers can, for instance, take a virtual tour of a table to see how it will look in various settings. Based on their observation of several tables at a specific place or position, the purchasers can choose the ideal table.
When you use AR/VR, a cutting-edge web development technology for your Magento eCommerce site, it can improve client experiences. Your eCommerce store will be able to let customers take a virtual tour of the products or view them digitally. This is a valuable tool, especially for clothing retailers, as it allows customers to digitally try on shirts or other apparel before making a purchase.
Push Notifications
Online retailers use push notifications to send notifications to the customers about their products, services, and other special offers. In fact, with the help of push notifications, the e-commerce business sees an increase in customer engagement and raises awareness. So, if you are willing to integrate the push notifications functionality into your Magento eCommerce store, hire Magento developers. However, one can also use the pop-up window for the Magento eCommerce website for the same objective. To increase customer engagement, the online retailer can use an exit-intent pop-up.
In fact, pop-ups and push notifications are effective methods to grow the customer base. Push notifications provide you a way to let your audience know about the discount and special offers and deliver additional messages to engage an audience. Indeed, these notifications will not only help the customers to know about the offers, discounts, or the new products but also help them is building a great relationship with the merchant.
Live Streaming
The significant talking point in ecommerce marketing is live streaming. Magento 2 has begun integrating this functionality to deliver a product demo via live broadcast on your website or social media platforms in light of the beneficial effects of audiovisuals. The COVID-19 crisis has forced businesses to follow this trend for communicating with their prospects, which has resulted in this paradigm shift.
Since audiovisuals make your service offerings more clear, adding live videos to your Magento store can quickly increase traffic. The consumer feels included with real-time contact because all of their questions are instantly addressed. It can help you win over the hearts of potential clients.
Final Words
Magento is an excellent option for creating your website under your demands and specifications if you want to build an eCommerce website. In fact, Magento has the newest features and functionality to create a ready-made website for the client. If you want to adopt the recent trends of Magento development for your eCommerce business, hire Magento developer.
