Are you employing the power of geoinformation in your business? Geography does matter, especially in the present-day hyper-connected world. Wherein the rise of e-commerce signifies that physical stores must not only offer desirable products of value at affordable prices. But should also provide outstanding customer service. Besides, somehow keep on creating an enhanced in-store experience for their customers than their competitors.
In the meantime customers increasingly expect convenience, value, and efficiency when utilizing their time to, visit physical stores rather than shopping online. They are smarter than ever before about shopping and competition for shopping dollars is fierce.
Tapping The Power Of Location Intelligence Data Software
Geographical Information Systems (GIS) and location intelligence data software can generate highly visual, and useful data-driven maps of a region, city, locales, and markets. Also within a store itself. Filled with information and insights can allow the retailers to gain an instant valuable and highly competitive advantage in their marketplaces.
Placing the business data you perhaps already collect on a map and replenishing it with other publicly and privately available data. Isn’t just crucial to fully understanding and visualizing your market, but also maximizing it.
Benefits of GIS Mapping and Location Intelligence To Retailers
Selecting Your Location
The wrong location can immensely impact your business’s success, doesn’t matter how attractive, useful, and valuable your product or service may be.  GIS mapping and location intelligence can help retailers identify what type of site is right for their store, to better optimize the choice of location for maximal potential.
Mapping and assessing for retail site selection includes considering several factors that will help drive sales. The factors could be consumer demand, traffic pattern, local populations, and more. A retail market mapping tool provides retailers the ability to store, quantify, visualize, and manage site data to help avoid a potentially poor location.
Identify Your Competition
Data breeds knowledge and knowledge begets power. GIS and location intelligence data software provides access to competitive information in a precise and useful visual map-based format. With help of this software, retailers can figure out exactly where competitors are in relation to their own facilities. Also, what local factors in that specific area are impacting the outcomes of the locations.
Nutshell
By visualizing information through location intelligence, retailers can better interpret data, accentuate decision making, and augment communications.
FAQ
What is location-based intelligence, and how does it work?
Location intelligence data image outcome
People and technology are employed to visualize spatial data and find trends and linkages that lead to actionable knowledge, which is known as location intelligence.
Location intelligence uses geographic information system (GIS) techniques to give data-driven insights across a wide range of applications.
What is the purpose of location intelligence?
Location intelligence is derived through visualizing and analyzing large amounts of location data, and it is used to facilitate holistic planning, prediction, and problem resolution. Seeing all pertinent data in the context of a location—on a smart map, app, or dashboard—provides new perspectives.
What is the definition of a location analysis?
The study and development of models, strategies, and tools for providing decision-makers with good solutions to realistic locational decision issues is known as location analysis.
