How To Kickstart Your Marketing Journey On TikTok

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)

TikTok came into existence in 2016, but it has turned out to be one of the immensely popular video-sharing apps among users. Maybe its addictive nature makes millions of consumers live in this app. Tons of brands are leveraging this app to promote their business from all aspects. Do you know?TikTok is a goldmine place for most of the marketers out there.

You have plenty of possible ways to blow your engagement rate. Most brands invest in TikTok ads to get an initial boost. Meanwhile, others make use of marketing strategies to engage with the audience and build brand awareness.

Here, I’ve wrapped up the best marketing trends, which help you to kickstart your business on TikTok.

Make Most Out Of User-Generated Content 

Currently, user-generated content is the trump card for digital marketing. From the name itself, you can get the definition. It’s a piece of content that showcases your brand or product and its usage; potential customers create that. It is excellent content for brands for marketing. User-generated content is an organic way to promote your brand.

Generally, people trust other people when they give reviews or share experiences about any brand. Hence, brands can use user-generated content to bring more engagement rates and increase brand awareness. If you are accomplished in uploading user-generated content, you can receive five times more conversion when compared with sponsored posts.

Launch Branded Hashtag Challenge

A branded hashtag challenge is an excellent marketing technique, where a brand creates a hashtag and influences its audience to come up with its own content related to that hashtag.

To take on the challenge, the user must add the hashtags in their videos. It is a mind-blowing strategy for brands to increase brand awareness because it entices a massive audience. Hashtag challenge always creates fun among the audience, which gains more engagement rate on TikTok.

Another great advantage of using hashtag challenge is it assists in attracting people who have ever seen or heard about your brand before. Also, you can buy TikTok views to pull lots of new audiences to take part in the challenge.

Harness the Power Of “Duet” Feature

Duets are a constructive marketing technique that integrates a brand creating a video and allowing the audience to duet that particular video. Then, the duet videos will be played side by side on a split-screen. It helps to bring more tons of engagement rates and create fun or excitement among the audience. On top of that, using “duet” features, you can promote your products organically and hilariously. It influences the audience to take part and produce a deeper connection with the brands; thus, it establishes customer loyalty.

Create More Memes

On TikTok, memes have great potential to get streams on TikTok overnight. Memes are the most entertaining content, which is more widespread within your audience, especially millennials, Gen Z. In fact, most brands use memes to promote their brand, get many TikTok followers, and make their marketing campaign a big result.

Collaborate With TikTok Influencers

Just like all other social media platforms, TikTok has plenty of influencers with a massive following. In fact, some of the creators have millions of followers. Influencers who have a large following can produce exposure to a fantastic group of audience. So, brands can use influencer marketing, which is a great source to advertise their outcomes. 

The bottom Line 

TikTok is a breathtaking social media app with more than 689 million monthly users. It offers ever-lasting marketing opportunities for brands to promote their business. So you can easily construct a loyal customer base. Keep in mind, and you must have an effective marketing strategy to proceed with your action.


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