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How to Increase Ranking in Search Engine?

by Next G Education
seo ranking factors

There are mainly three things in SEO (search engine optimization). On the basis of which you can say that a website is optimized for search engines. And the chances of getting a top ranking in search engines increase.

#1 Keyword Research

Meaning of keyword research. Finding out what people are searching in search engines like Google, Bing, etc? How many people are searching that keyword in a month? And how much is the competition on that?

All three of these pieces of information are very important in keyword research. Whichever Niche you have your blog on. Before writing an article in that block, it is very important for you to do keyword research.

Suppose you write on any topic without keyword research and if no one does any search on Google, then SEO will be of no importance.

Therefore, keyword research is essential in the first step of optimizing your website/blog.


#2 Do On-Page SEO

The second step of this process of doing SEO is to do On-Page SEO of your website/blog.

What is this On-Page SEO (Search Engine Optimization)?

So, optimizing the internal part of your website/blog is on-page SEO.

That is, making the article ready for search engines is counted within On-Page SEO.

Under this, you have to take care of the following things:-

Use the focus keyword in the title of the article i.e. in H1 (Main Heading).

Spread your Main Keyword in the middle of the article.

Do not use keywords more than necessary otherwise, Keyword Stuffing (Spamming) will happen.

To make your article SEO friendly, add video along with graphics. That is, create multimedia content.

  • Be sure to put Alt Text in the image. This lets the search engines know about your image.
  • Use H2 sub-headings to represent the main headings in the article.
  • There should be quality in the content and there should be complete answers.
  • Be sure to add links to more articles related to the article. This strengthens the internal link structure of your site.

This work has been made ready-made. That is, if you are running the website/blog through a content management system, then you will find many plug-ins. who will help you with this task? like; Yoast SEO Plugin, All in One SEO Pack, SEOPress, Rank Math, etc are popular.

#3 Off-Page SEO

It is also called Off-Site SEO (search engine optimization) because it is done outside the site. Off-Page SEO is very important for all blog websites to get search engine ranking. In Off-Page SEO, mainly you have to pay attention to writing quality content in your website blog as well as increasing the authority of your website.

In this, you have to create backlinks for your site from other authority websites.

So since as a beginner, if you have read this post till now, then now you must have known what is SEO (search engine optimization)? But if you are blogging at the moment, then let’s know how you can write SEO Optimized Post in your blog.

If you want to become an SEO expert, then the first way is to enroll in SEO courses for a reputed seo training institute in Delhi. These courses have been created by SEO experts. Hence, practical knowledge, easy methodology, tips and tricks, useful tactics are galore.

During digital marketing training from the best digital marketing institute in Rohini, Delhi. SEO is also taught. If you want to try your hand in other skills related to SEO, then digital marketing will be better for you.

We hope this article will prove useful to you and will increase your SEO knowledge. You must share this post of ours with your blogger friends. So that it can also be easy to get information about SEO (search engine optimization).

Also read – How to Use JavaScript Coding?


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