Having a top ranking on search engines is often seen as the pinnacle of success when it comes to your business. On average, the first result listed on Google gets around 31% of all search clicks, whilst results on the second page of listings get just 0.78% of clicks. If your business website has a first page ranking on a search engine, such as Google, then you naturally benefit from higher traffic figures and click-through rate than pages with a lower ranking.
Obviously, all websites want to hold that lucrative first-page ranking position, meaning there is high competition for those 9 spaces. However, it takes time, resources and dedication to boost your visibility on Google through search engine optimisation (SEO). There is no set time on how long it takes to make your website rank, as this depends on a number of factors. With this in mind, there are some ways to help make your website rank higher in search engines.
Include High Quality Content
How often do you update your website? If the answer is not that regularly, then this could be holding you back from a higher search engine ranking. If you haven’t updated your website content since the day it was launched, then your ranking is probably very low. In order to drive more traffic to your website and to give visitors a reason to keep coming back, then you need to add good, high quality content to your website on a regular basis.
If you ensure that the content on different pages of your website is optimised with different keywords, then not only will you increase traffic to your website, but improve the number of overall rankings that your website can secure. Adding good quality content to different pages on your website, for both ecommerce and lead-generation websites, will naturally increase your ranking. You can also ensure your website is regularly updated with fresh, relevant content by adding optimised blog posts, too.
Optimise Your Site For Mobile
Google now prioritises websites in search results that are optimised for mobile. Around 60% of all Google searches come from mobile devices, so Google now recognises this and ranks websites accordingly. If you want to boost your website rankings, then ensuring your website is optimised for mobile devices is a must.
If your website isn’t optimised, then it will affect your user experience, which then disrupts your website ranking. As well as mobile optimisation, ensuring your website has a fast loading time and small data size is also important in terms of ranking and optimisation, as well as user experience. If your website is slow and takes a while to load, users will leave the site, leading to a high bounce rate and poor user experience. Google also now takes site speed and performance into consideration when looking at search engine rankings, so this is one to consider also.
Consider Local SEO Optimisations
If your business is somewhat reliant on local visitors, then you can make the most of these searches and ensure your website secures a higher ranking position. Local SEO is the practice of optimising your website in order to increase leads, traffic and brand awareness from local searches. For example, if you offer a service, such as decorating, then people may search for decorating in your local area (i.e decorating in Leeds).
Around 46% of all Google searches have local intent, meaning that local searches make up a large percentage of overall search engine results. Google tends to use a different set of ranking factors in order to rank local search results and have unique signals, such as:
- NAP citations
- Google My Business listings
- Online reviews
- Social media shares
If your business is local, then it might be worth enlisting the help of a local SEO Leeds agency to help further optimise your website and boost your rankings.