Tech Peak » How To Create A GPS Navigation App Like Waze?

How To Create A GPS Navigation App Like Waze?

by ermawinter
How To Create A GPS Navigation App Like Waze?

GPA navigation app has acquired an indispensable place in our daily routine life. Without it, no one can think of going outside or traveling to a certain place. Waze is among those top GPS navigation apps that provide an effective social navigation solution for drivers. Waze was so successful that Google acquired the app in 2013. 

And today, it has more than 110 million monthly active users and generated over $37.7 million in annual revenue last year. Therefore, the concept of an app like Waze has become a great profit model for startups and entrepreneurs who want to provide a similar solution to people. 

And if you also aspire for this, this article will guide you on how to create a GPS navigation app like Waze. 

What is Waze app?

Waze is a mobile application that utilizes GPS navigation technology and works as a community-based traffic and navigation app. It was built as a social navigation tool for private car drivers. This app provides location-based features for drivers to let them connect with each other and work together to improve the driving experience. 

How does the Waze app work?

Waze is primarily a community-based navigation mobile app that collects information about the location and car speed to show the traffic condition in a certain area. It also provides the best driving route for a particular destination with additional information like road dangers, traffic jams accidents, police posts, and road closures as published by other drivers. 

So Waze provides real-time information about the traffic and location that helps the driver find a better route for their destination and get useful information that improves their driving experience. Waze app stores all the information published by drivers and marks it on the map to make it easily visible. 

How To Create A GPS Navigation App Like Waze?

1. Start with App Ideation

Waze is a location-based mobile application that uses GPS navigation technology for community and social sharing purposes. There are many location-based apps in the market that utilizes GPS technology to provide location-based services to people. But Waze stands out unique because it offers a social sharing option. 

So when you are planning to create an app like Waze, you have to add something unique or innovative that helps your app stand out in the market. You need to conduct deep research and app ideation as to how your app will solve drivers’ ongoing problems that Waze or other apps are not focusing on. It will help you gain a competitive advantage as well. 

2. Understand Your Target Audience’s Requirements

The target audience of Waze is drivers. Its primary goal is to provide a variety of useful information related to the traffic that helps in driving and transportation. The Waze app does not focus on providing only location data but additional information that makes the drinking experience easy and amazing. 

Your app also has to understand what are the specific requirements of your target audience and how your app solves it. Since you are creating an app like Waze, you don’t have to put much effort into this. But you should try to find out the gaps or the current need of drivers or your target audience. 

3. Select the Features of Your GPS Navigation App

Waze offers many features for social navigation and community-based driving. The app focuses on connecting drivers by allowing them to publish or update location-based information of a certain area to help others with the same information. 

Your navigation app also should have similar features to Waze. Below we have listed the features of Waze that you can include in your GPS navigation app 

  • Carpool services
  • Social network integrations
  • Drive planning
  • Real-time updates and notifications
  • Voice instructions
  • Find road closure, parking, petrol stations, police stops, etc
  • Sync with calendar

4. Decide the Type of Mobile App

GPS navigation app is a location-based mobile application. You can offer various kinds of location-based services through your mobile app such as city guides, GPS tracking, on-demand services, travel services, Maps, navigation, etc. 

Hence, you have to decide what type of app you want to build based on location or navigation-based service. Make sure the service you choose for your app matches your business goals.  

5. Choose the App Monetization Model

There are many ways to monetize a GPS navigation app. Here, as we are focusing on developing an app like Waze, you can incorporate its app monetization methods. However, you can also include other models as well based on your business model. 

Here are the below different app monetization models that you can implement in your GPS navigation mobile app. 

Branded Pins: It is a form of in-app advertisement. Branded pins are pop-ups that appear as a pin on the map while driving. In this in-app advertisement, drivers will see the ads of one or two stores nearby their location. So in this way, your app will generate revenue from sponsored ads shown on the route while driving, 

Zero-Speed Takeovers: It is also a kind of in-app ad that appears only for a few seconds when drivers stop somewhere for a while. 

Promoted Search: In this advertisement, brands or companies pay for higher visibility during searches when users or drivers find a specific service or place like a gas filling station, hotel, parking lot, etc. So the brand or store which pays higher for promoted search will become visible to users in the first appearance. 

6. Find a Mobile Application Development Company

GPS navigation app development is a complex task and it requires great app conceptualization and development efforts. There are freelance or individual developers available who can build the app. 

But since you are focusing on creating an app like Waze, it would be better to outsource this project to the best mobile app development company. They hold proven experience in delivering branded mobile apps. Therefore, you can rely on them for successful app development. 

Wrap Up

Waze provides a wide range of attractive and useful features that helps in improving the driving experience. It has been successful in the market through its fast and social networking-based navigation services. So when you are developing an app like Waze make sure your app also provides the same standard of location-based services. 

And your app should also offer something unique that helps your app stand out from the competition. The best way to ensure you achieve success is to collaborate with an experienced mobile application development company. 

About the Author

The Author is a React Native Developer at MobileCoderz-the top android app development company that works with startups and business ventures to build them advanced mobility solutions. She has developed over 126 mobile apps for several industrial use cases. Besides this, She likes to write tech articles and create app development tutorials. 

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