Tech Peak » How Do You Plan Your Mobile App Marketing Budget?

How Do You Plan Your Mobile App Marketing Budget?

by jhonpet
Mobile app marketing

How Do You Plan Your Mobile App Marketing Budget?

 

Creating a mobile app is one thing and promoting is another. Both require extensive research, planning, and meticulous execution. With millions of mobile applications deployed on both the Play Store and Apple Store, you will be competing against thousands of similar apps.

 

How would you beat them? In fact, how would you let your target audience know that your app exists? Indeed, it’s a challenge. And it requires a significant investment to promote your app across various platforms.

 

But how do you decide the optimum budget for your mobile app’s marketing? You don’t want to spend too little because that will be a waste of money, likewise, you have budget restraints, so you aim for somewhere in the middle.

 

This article will be a torch-bearer for you! Read on to find out how you should go about your app’s marketing budget.

 

1.Decide Your Budget

First things first, you need to decide your budget to be clear about your way forward. For instance, what are the platforms you will target, and will you go for organic reach or invest a few bucks in paid campaigns?

 

Maybe you will create a marketing funnel in which you will guide prospects through the various stages of the customer journey. A typical marketing funnel is about planning and measuring efforts to attract, engage, and convert prospects through content and other marketing material.

 

But if you have a limited budget, you would want to spend it wisely. That’s why it’s important to decide how much you can afford to spend on marketing.

 

 

2.Define Your Goals

Likewise, it’s important to define your goals. Not every marketing campaign is geared towards getting more downloads. This is your end goal but not always the only goal.

 

The investment required varies from goal to goal. Let’s say you build an app to monetize it with subscription services. In this case, your goal is not just to drive downloads but also to get as many subscriptions as possible.

 

So you are not supposed to just boost downloads but also persuade people to buy your subscription. The campaign and tactics that you employ will depend on your budget.

 

If you have a smaller budget, stick to small goals. Setting up lofty goals, in the beginning, will leave you frustrated. You can also leave a gap of a few months between each campaign, so you can gather sufficient funds for each.

 

3.Identify the Best Marketing Channels for Your App

It’s obvious that you don’t want to squander money in a marketing campaign that brings almost little to no results. So, it’s essential to identify your best marketing channels. Remember the 80/20 rule, 80% of your target will be achieved via 20% of the marketing budget.

 

Hence, you must experiment with different marketing strategies and channels in the beginning. Weed out the ones that are not profitable. Start with email ads, search ads, or paid social media ads. Later, once you have got sufficient funds to expand your playground, invest in more channels.

 

A/B testing on ads is another way to cut down your marketing budget by figuring out the best ad forms. Note down the key pointers of your best ads to implement the same strategy in the future.

 

4.How Long Are You Going to Promote Your App?

You must have a timeline in mind, how long are you going to keep spending on the marketing of your app? Sometimes it can take up to a year before you start getting any significant engagement, and hit 1000 downloads.

 

Split down your budget and plan accordingly for the months to come. Say you have a budget of $6000 and you aim to promote your app for the next six months, divide the whole amount by six.

 

This way, you will know how much you can spend in marketing, what are your limits, and where can you expect yourself in the next six months.

 

5.Build a MVP First

Building an app is quite expensive. And imagine once you have spent thousands of dollars in building an iOS application or an Android application, you learn that it was not worth it. People don’t find it valuable.

 

Will spending a few bucks in promotion bring any results? Absolutely not. Your whole investment will go in vain. So, you are better off building a minimum viable product first to test it.

 

This way, you will present the best possible version of your mobile application to them. And thus, your marketing campaign will yield desirable results. Moreover, you will know what are unique selling points that will help you to stand out among your competitors.

 

Conclusion

As an Android app development company in Dubai, we know how much it costs to develop an application. Not to mention the time it takes. And if the idea doesn’t succeed, you end up losing all your hard-earned cash.

 

And a lot of time it’s due to an ill-planned marketing strategy that results in a failure of a cutting-edge product. So, plan your marketing budget wisely. Pick your best channels, plan the amount you will spend on each, and start with a MVP.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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