It is pretty evident how technology is changing our life. With each passing day, we are becoming more dependent on virtual events technology. And among all the existing technology, Artificial Intelligence is the most anticipated technology.
Last year due to the pandemic, all the events were cancelled. And this proved to be a deadly blow to the event industry. However, this time also the technology became the saviour. And we witnessed the virtual event taking over the global event industry. As a result, various kinds of virtual events took place. Some of these events are virtual conferences, virtual trade shows, virtual award shows, virtual fest and virtual fair etc. The list is long and is increasing every day. This shows the flexibility of virtual events. You just need to come up with an idea. And the technology will handle the rest.
According to the Grand View Research report, the market size of virtual events worldwide is valued at $77.98 billion in 2019. And it is projected to cross the $404 billion, with a CAGR of 23.2% from 2020 to 2027. This is how important virtual events have become. And they are not going anywhere anytime soon.
Virtual events and AI (Artificial Intelligence) are totally different technologies. But how do these two technologies affect each other? Let’s look at this.
Artificial Intelligence in Virtual Events
With the ever-increasing importance of technology in our life, we are these two different technologies coming together. We actually have some idea how these two technologies are working simultaneously. We have seen many features and tools in virtual event platforms that use Artificial Intelligence. And they are called AI-based features. But it is much more than features and tools. With improving integration, the role of Artificial Intelligence is increasing. But before we talk about the future, let’s first look at the existing use of Artificial Intelligence in virtual events.
AI Chatbots or Chatbots are software used for providing automatic replies to the queries asked by people. There are multiple benefits of using chatbots. First, it helps in responding to the customer anytime and quickly as possible. This means if a customer has asked a query at odd hours, he/she will get a reply. And also, a chatbot works 24/7 and can talk with multiple people at the same time. This means it can easily outlast and outnumber human rivals.
This tool is exclusively available at some virtual event platforms only. And as the name suggests, it helps in connecting similar minded-people. But how does it work? It provides you with a list of people who share similar interests with you. And you can connect with any of these people, including exhibitors present in the event. This tool helps in effective networking by showing the most relevant people to you. Also, it saves a lot of time by showing the possible new connections, rather than going randomly for the people in the virtual event. And provides people with a common ground to start the conversation, that is their interest.
Today there are a lot of uses of facial recognition technology. The most popular usages are unlocking our gadgets to identify people and many more. And it is also a virtual event.
Apart from logging, it can be used to identify the emotion of each attendee. And you can determine their reaction to each and everything. And based on that, make changes. Also, this technology measures, analyzes and optimizes the data to provide you with rich insights. For instance, if the audience is paying attention or is engaged with your presentation. Not only this, but it can tell you what the user is looking at. This will help you in identifying the most exciting part of your booth.
Many people are not comfortable showing their faces, especially to strangers online. So they can use voice recognition instead of facial recognition. Also, these days, we are seeing a lot of voice-based intelligent speakers and voice assistants. These speakers listen to the voice commands of the users and try to perform the said task. And since they are based on Artificial Intelligence, they are always working to improve themselves. So they look for a pattern in the commands and provide results based on these patterns.
This feature can be really helpful to those who are visually impaired. As it can help in attending the virtual event. And in communicating with other people. However, this feature still needs improvements. But the possibilities are endless.
These days AI is used for understanding the preferences of individuals. And based on these preferences, they get recommendations. In the case of virtual events, these recommendations can be the online sessions, exhibitors booth and so on. These recommendations can enhance the attendees’ experience at the event. Also, AI can facilitate networking and engagement.
Sometimes an attendee is confused about an online session or exhibition booth. So this feature can help them in making the choices.
AI is also used to identify the patterns of individual attendees. This pattern can help in understanding the attendees. And it can be really crucial in collecting Feedback. Or in processing feedback information.
This helps in profiling the attendees in particular groups called Attendee personas. And based on the traits of each persona, you can customise your next event for targeting your audience more effectively.
Overcoming language barrier
There are lots of challenges that can be overcome with the help of Artificial Intelligence. And one of these challenges is the language barrier. Often people face language-related problems. This can be due to unfamiliarity with language or accent. Also, in some cases, the attendees can belong to different nationalities. So to overcome this problem, you can use Artificial Intelligence. The AI can provide translations and subtitles in different languages of conversations and live sessions.
Artificial Intelligence can be used to create a unique attendee experience. To understand this, let’s take the example of Microsoft. They have a feature called the Virtual stage. This feature uses a background matting process along with Kinect sensors to create the impression that the speaker is live on a stage. And allows the speaker to record video. While a virtual background is created without using a green screen.
The potential of AI and virtual events are countless. And this increases by combining two technologies. With continuous development, we will see more innovative features and tools in the future.