Are your emails getting through to your customers?
Email marketing initiatives are critical components of a company’s entire marketing strategy. Because these campaigns need a significant amount of time, energy, and marketing money, it may be upsetting and seem like a total waste of your efforts when the target audience does not even receive the email.
When email messages are sent in bulk, they pass via a filter and are often stopped or sent to the spam bin. Worse, you may not even be aware of what you’re doing for this to happen.
why are emails being blocked?
Personal email addresses
When you send emails using a private email account, they are often rejected owing to limits on how many emails you may send at once. Typically, this technique of email marketing sends all of your emails at once, which causes them to be banned or sent straight to your audience’s spam box (neither of which are a good outcome).
Domains with no authentication
Another typical reason emails are rejected or sent straight to the spam bin is because they are sent from an unauthenticated domain. Email authentication is a technology used by email servers to detect whether or not an email is spam. The procedure entails determining if the server sending the email has authority to send email on behalf of that specific domain name. For example, sending email on your behalf requires the domain owner’s consent. As a result, Guni marketing account holders may follow the domain authorisation procedure by consulting our useful Email Authentication guide. The Future of Digital Marketing: Online Learning, Career Scope, and Qualifications
Subject headings
All email systems consider some terms to be spam. From Gmail to Outlook, these systems feature built-in filters that examine incoming emails to decide whether they should be sent to the inbox or the spam folder. These filters pay close attention to the subject line’s wording; your decision might be the difference between reaching your customers and ending up in the spam bin.
Avoid using the following words in your subject lines:
- #1
- $$$
- 100%
- 50% off
- Amazing
- Be amazed
- Best Price
- Call now!
- Can’t live without
- Cash Bonus
- Claims to be legal
- Click Here
- Collect
- Compare
- Credit
- Deal
- Discount!
- Double your
- Earn $ / money
- Eliminate Debt
- Extra Income
- Expect to earn
- Fast Cash
- Financial Freedom
- Free Access
- Free Gift
- Great
- “Hidden”
- Hello
- Free! Free
- Increase sales
- Increase traffic
- Information you requested
- Limited time
- Loans
- Lose Weight
- Lowest Price
- Make $ / money
- Million Dollars
- Multi-level Marketing
- No cost
- Now
- Once in a lifetime
- Opportunity
- Prize
- Promise
- Removes
- Reverses Aging
- Satisfaction Guaranteed
- Search Engine Listings
- Serious Cash
- “Stop” or “Stops”
- Subscribe
- Special Promotion
- You’re a winner!
Email & SMS Spam Words to Avoid
There are certainly some terms that are popular business phrases and others that are impossible to avoid; in these circumstances, some best practices are given. If you must use these terms, it is recommended that you only use them once per email to prevent being banned or sent to spam. Another technique is to substitute substitutes for the “spammy” terms. Try the term “complementary” instead of “free” if you have another free offer for something of worth. SERP Consultancy – your one-stop-solution to get high-quality multilingual backlinks
Though it is a minor tweak, it will lessen the likelihood that spam filters may harm your campaign. It’s also a good idea to avoid utilizing full caps, dollar signs, different fonts and colors, and a lot of links.
5 Methods for Keeping Emails Out of Spam Folders
1) Maintain a clean database
Surprisingly, your recipient database has a substantial impact on the quality of your emails as determined by service providers.
What effect does a clean database have on email deliverability?
Your email open rate has an impact on your sender reputation. The lesser your reputation, the more likely your email will be marked as spam.
- You should purge your email campaign database for the following reasons:
- Your open rates will be lower if you have a large number of inactive receivers.
- The lower your open rate, the more likely it is that you will be labeled as spam.
2) Include a step for email verification for subscribers
Adding a verification step to your email subscription is one of the greatest methods to keep your database clean and open rates high.
By including an email verification or opt-in step, you may exclude contacts who:
- provided bogus email addresses
- Are they one-time customers?
- Avoid checking their email.
- Furthermore, this second email provides another chance to inform readers more about your company and what it has to offer.
- You may build up a series of trigger emails, including an opt-in verification email, using a service provider like Guni, and choose what to say and when to say it.
3) Do not violate the law
In Australia, there are laws and regulations governing email marketing and newsletters.
The Spam Act 2003 and the Spam Regulations are two important Australian laws that establish regulations for email marketing such as:
- You must get permission from the receiver.
- As the sender, you must identify yourself.
- Your contact information must be included.
- You must make it simple for them to subscribe.
Failure to comply with Australian email regulations may result in harsh penalties. The website of the Australian Communications and Media Authority has further information.
4) Improve your emails (more engaging)
Not only does your open rate influence your authority, but so does your click-through rate. There are various simple strategies to increase your email CTR, including:
- Enhancing your copy
- Including eye-catching graphics
- Including a compelling call to action.
5) Assess and Reassess
Every email campaign you send using a marketing platform should create an email report for you. Take notice of the following points in this report:
- Emails opened and unopened
- Bounces
- Rates of click-through
- Examine which links in your email campaigns work and which do not to decide where you should make changes in future email campaigns.
Database marketing methods to increase open rates
Database marketing solutions may help guarantee that the time and effort you put into email marketing campaigns is not wasted. The built-in spam measurement tool searches for key spam phrases in your text and examines the code side of your email, both of which are critical for getting your emails past mailbox filters. Top 10 Simple Steps To The eCommerce Website Development Process
Emails to the next level by personalizing to the specific customer
You may also take your emails to the next level by personalizing them to the specific customer or by utilizing personal language rather than sales-like jargon.
Crafting high-quality emails as part of an efficient marketing plan may be a difficult chore, but it is one that pays off handsomely in the long term, with every dollar spent yielding $42 on average.
It’s a worthwhile investment to guarantee that you’re not just creating great email marketing but also using a database marketing tool that reaches to the inbox rather than the spam box.
Don’t miss out on reaching out to your consumers; little modifications may help you make the most of your time.
If you haven’t already used a professional Australian email/database marketing tool, you may learn more about them on our website. Guni has features such as SMS gateway connectivity, survey capabilities, event management tools, and more.
