Tech Peak » Ecommerce SEO: The Five Best Practices for 2021

Ecommerce SEO: The Five Best Practices for 2021

by kavya
Ecommerce SEO

You spent a lot of effort, time, and finances on building your eCommerce store. Furthermore, website designers might have tried many approaches, probably uploading product images or making categories. But, still not getting much traffic?

SEO is a one-stop solution to attract and retain customers. Paid marketing can cost significant expenses to acquire customers, while SEO is completely free to ride. SEO pulls the customers to your site rather than you running after them. 

So, it’s worth deep-diving into the journey of optimizing your eCommerce website with SEO company India

What are the Best SEO Practices for SEO websites?

Explore the following steps to attract the potential customer and nurture more leads: 

1. Website SEO Auditing

Auditing your website helps in the deep analysis of the present status for optimization. You come to know about what are the issues impacting the ranking of the site. 

Subsequently, it will be easy to assess how to troubleshoot the site with actionable steps. You may find the loopholes of the website on these parameters:

  1. Technical Optimization

Technical problems can critically affect the health of the website. Unfortunately, eCommerce websites generally ignore technical SEO, but it gives an edge to your website over your competitors. 

You can use tools such as Ahrefs, Google Analytics, Semrush, and GTmetrix. It will give you the list like XML Sitemap not available, Internal No-follow links, or Web hosting can’t handle significant traffic. 

Then, prioritize these tasks according to their level of importance and solve the issues.

  1. Speed Audit

Do you know that faster loading speed increases the number of pages visited while decreasing the bounce rate? As the Loading speed goes from one to ten seconds, the bounce rate increases up to 123%. Check your site speed by Google Page Speed Insights. Compressing large videos and images can significantly improve page speed.

2. Analyze Keywords

Keywords act as the foundation rock for the website. Big giants such as Amazon, eBay, Aliexpress, and Walmart have a considerable share in the eCommerce sector. Therefore, proper scrutiny of your keyword is the fastest and secure route to come upwards in the Google Search Results by: 

  1. First of all, find out what keywords are related to your products and services. Then, you can check the search volume and competition of the keyword by tools such as, uber suggest, BuzzSumo and others.
  1. Short keywords have high competition and high search volume. Therefore, content developers generally use them for making shopping categories and forming titles of the web page.
  1. Then, move on to looking for long-tail keywords to match the search intent. They have less search traffic and low competition.
  1. Competitors’ keyword gap analysis can help you design new content and assigning future priorities for SEO. 

Further, improving your keywords based on trends in the market can work wonders in your SEO. 

3. Site Architecture

SEO-friendly architecture helps in easy navigation by users and bots on your website. In addition, it helps in organizing and prioritizing your data for the Google search results. 

eCommerce websites may follow flat architecture. In this, the hierarchy of the home page follows the categories of products and then subcategories. As a result, search engine crawlers can reach the home page in a maximum of four clicks.

Internal linking within the site is necessary for indexing on Google. Pages far away from the home page may not get indexed at all. Moreover, linking to high-priority pages will lead to more conversions. 

Keep website URLs short, logical and keyword-based. It should have a natural flow like or add ‘#’ after the company name.

4. Content Marketing and Exploring Buyer’s journey

Content will always be the king in digital marketing, especially for the eCommerce sector.  

Advertisements, video promotions, or product descriptions need to be customer-centric. Indeed, engaging, unique, and creative content hook the clients to your site that improves dwell time.

Additionally, design mobile-friendly and readable content with short and easy-to-read sentences, concise paragraphs, sufficient white space, and highlighted Call to Action (CTA) on your web page. 

After this, the buyer’s journey will give you insights into customer rate optimization (CRO). Businesses can adopt a two-thronged approach. Indeed, you may focus on getting more organic traffic as well as converting traffic into maximum conversions.

Imagine how it will open doors to increased ROI. To begin with, you can find reasons why customers are leaving a particular webpage. 

For example, it may include providing exciting features, giving detailed descriptions, showing benefits for the customers, displaying related products, or leveraging high-converting pages.

5. Quality backlinks

Backlinks are the popular votes telling Google about the credibility of your website. It develops domain authority and improves website reputation. You can build quality backlinks by writing guest blogs in your niche. 

Moreover, Resource link building is another method to earn backlinks. Its building link with high authority pages like .gov or .edu or highly ranked websites in your industry. 

Further, regularly track your website for backlinks. Any notable fall or rise in the number of links could be due to disavow links to your site by competitors. So, report any disavow backlinks to save the reputation of your site. 


eCommerce marketers can tap the potential of SEO to target the desired customers. Start with checking the website for SEO improvement areas; Secondly, do keyword research and mapping; Next, build optimized site architecture; and Finally, earn website reputation through backlinks. In this way, businesses can minimize their budget and get maximum revenue with SEO.


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