Small businesses face the same challenges when competing with national brands. And it can be anything from a limited budget, limited reach, limited network, limited access to resources, and limited infrastructure. However, it is a common belief that you can manage most of it if you have money. But, many times, even money cannot help if you do not have the right people to work on the right strategy at the right place and at the right time.
That is when local search engine optimisation (SEO) plays a vital role. It is a powerful online marketing tool to encourage small business owners to compete with prominent national and international brands on the battlefield for survival.
And the best part of it is, which is the primary concern for most small businesses, that it is available at a much lower cost. In addition, local SEO is highly effective in generating leads if implemented correctly.
What is Local SEO?
Most businesses today are aware of search engine optimisation (SEO), but they do not understand local SEO.
In simple words, local SEO is a set of practices to optimise websites for local search results. It includes increased online visibility and top rankings on Google Maps. To sum up, local SEO is everything about generating search results based on the current location.
For example, you are searching for a car cleaning service near you and find some results on your search. Those results are primarily based on local SEO. The list of service providers your get on your search will be principally from in and around your location.
But, that does not mean those are the only ones in the locality. Maybe, there are many more but not showing in the results.
So, don’t you think those visible in the results would get your attention? This is the power of local SEO!
Why Small Businesses Need Local SEO?
Top five reasons why small businesses should take local SEO seriously:
- It helps target local audiences.
- Quick and high return on investment compared to other forms of online marketing.
- It makes your business look more credible and reliable. When your potential customers find you on Google Maps or in a local search, they are more likely to consider your business than others.
- In this age of smartphones, it plays a vital role in mobile searches. It further helps you in building local partners and networks.
- And last but not least, it increases competitiveness.
Why Local SEO Is Important?
First, you need to understand why local search engine optimisation is essential for your business. As discussed in the previous point, local SEO can play a crucial role in growing your local customer base, developing your local business network, connecting with your local business community, increasing your brand awareness, and enhancing your reputation in the local market.
If you want to reap the benefits of local SEO in Dubai (UAE), you can consult with a professional SEO company in Dubai to understand the strategy better. An experienced SEO company knows the market, trends, and techniques to achieve success using local SEO. Therefore, if you want to take advantage of local SEO, do not delay but hire a professional company and dominate local search results.
