Big businessman normally hires SEO experts to write SEO-friendly content for them but If you want to write for yourself, you can keep a journal. You blog because you want others to engage with you, or as a way to promote your website.
Either way, you need other people to search for you. Search engine optimization is one of the best strategies to help readers find your blog posts.
You probably already know the SEO basics – to include keywords in your headline and headings, optimize your URL and fill in your meta description. (If not, get started with SEO from our beginner’s guide, then go back here later). If you want to gain more knowledge about SEO you can join any SEO training course online or if you are living in Chandigarh you can join any SEO training Institutes in Chandigarh. Live coachings are always best.
But to stand out in the competitive world of online content, you need to move on to more advanced SEO tips. Here are some major advanced SEO tips to add in your blogging strategy.
Upgraded SEO tips to include in your blogging strategy:
Make keyword research basic of your plan.
Regular bloggers know how crucial it is to plan a Keyword. If you don’t take the time to plan topics and deadlines for yourself, it will be difficult for you to maintain consistency in your publication.
Every time you sit down to plan your calendar for the coming weeks, spend time doing keyword research to see what topics your audience is thinking about and looking for information on those topics. What language do they use?
There are many useful tools you can use for this. Google’s Keyword Planner is free and uses the company’s aggregated data on what people are searching for in the most popular search engines in the world.
2. Focus on long-tail keyword opportunities.
You would prefer to rank for general keywords that broadly describe what you do on your blog.
If you give health advice, when people search for “health advice”, it will mean that many people are looking for you. But if you search for that term, you’ll see that you’re competing with some seriously big guys. Your blog probably isn’t going to single out Harvard Health, WebMD, and Mayo Clinic for those top spots.
3. Do SERP research for each topic of your blog.
All search engine results pages (SERPs) not appear alike. With the increase in rich results, some searches have a simple list of links, some have answer boxes above, some have product ads at the top of the results page, and others have a local results map that appears on the page. dominate.
To know what the search results page looks like for the term you’re targeting, it’s important to know how to optimize your blog posts to both the best place on the page and make sure your content once Stand outside.
4. Optimize for Rich Results when relevant.
If your SERP research reveals keywords that bring in rich results, the approach you take when optimizing your content should be based on the specific types of results that win that page. In some cases, this will mean using schema markup to help your content stand out in the main list of results, in other cases, it will mean optimizing your blog posts for the target of featured snippets.
Either way, you need to know what you’re aiming for to know how to take the best approach to achieve it.
5. Broaden your content.
The topic of length has long been debated by the SEO community. Is Long Content Better for SEO?
While a lot of research has been done to analyze the question (the average post on page one has 1,447 words, Backlinko says), the real answer is that it depends.
Trying to pad a post to make it longer won’t help you rank, because readers won’t like it and Google cares about what readers think. Writing a post that is too short to answer your topic in a meaningful way will also fail, as your readers won’t get the information they need.
Without placing too much emphasis on word count, the better goal is to make sure that each post you publish takes a comprehensive approach to the topic it covers.
6. Optimize your image for SEO.
Blogs can’t just be about the text. Every blog posted by you should have at least one image, and sometimes more.
For people with better words than visuals, this can be a challenge. But it is important that you not only take the time to find great images for your blog but that you also use them as an opportunity to do more search engine optimization on your page.
Each image you add in a blog post gives you additional chances to add your keyword to the page. You can use alt text, image file names, and possibly caption text (if you can do this naturally and in a way that is useful to visitors) to insert your keyword uses on the page. There are a few more ways to indicate to Google what a page is about.
7. Guest post on relevant blogs.
The toughest part of SEO is obtaining other websites to link back to you.
One of the best ways for bloggers to build links back to their blogs is to create valuable content for related websites. It may require a lot of work (you already know that good content works), but it gives you a way to reach new audiences and improve your website’s SEO authority.
Identify some blogs that are similar to or complement the topics you write and find out if they accept guest posts. Then take some time to become familiar with the types of posts they publish and the topics most popular with their readers, before coming up with a blog post idea for them to pitch and write.
Be prepared to receive some rejection, especially if you are targeting blogs that have a large readership. But each guest post you send will introduce your blog to a new audience and provide you opportunities to engage with your blog. Just make sure you don’t overdo it so that your post doesn’t look spammy – stick back with one or two relevant links.
8. Add internal links to your old posts.
Internal links are not as valuable as external links, but they are still an important SEO strategy.
Most bloggers know by now that you look for opportunities to link to old posts when you’re writing new posts, but how often do you think you’re going to look for opportunities to link to new posts in your old posts? Revisit the post?
From time to time, find the main keywords you had in mind for your recent posts. Anywhere in the old post where you used those keywords or similar keywords, add a link to the new post with the keyword as the anchor text. It is a very simple step that can make a real difference.
9. Update old posts to keep them updated.
It takes a lot of work to create new content regularly. But you can take that work further by reviewing your blog from time to time, the old posts that are good but may be out of date now.
Beef these up with updated information and valuable tips or insights you may have missed the first time around. This is especially useful for positions that rank fine, but not great. So it’s worth improving what you’re on page 2 or 3 for so you can try to make it good enough for page one.
10. Try different content formats.
While blogging is primarily associated with writing, it is a format that is much more flexible than that. You can include images, videos, infographics and podcasts on the blog if you wish.
Branching out into new content types can be the thing to help your blog reach new audiences or engage with your current audience in new ways. Experiment a bit to see how you like working with the new formats and whether they result in more shares, more links on your posts, or more engagement with your audience. Any content format that does this is worth creating more.
Boost Your SEO With These 10 Tips For Bloggers
Blogging is one of the best things one can do to improve SEO, but just publishing one blog and post is not enough to keep you competitive. Creating regular content that is always good is hard enough to ensure that the content is seen.
People hire SEO companies and in small expenditure, they earn a huge amount.
By doing a little extra work to further what you’re trying to do, you can help your audience find you more easily and make sure your content does its job.