Tech Peak » 8 Mistakes Not To Make When Creating a Logo!

8 Mistakes Not To Make When Creating a Logo!

by techpeakco
Creating a Logo

Creating a logo for business remains an important decision with serious consequences. An actual image of your company, and pillar of a branding strategy, the logo must meet many requirements, so avoid the pitfalls of logo creation by discovering these eight mistakes, which you must avoid.

1. Embark on logo creation without preparing and defining your project

A company’s visual identity is essential today in an era marked by the omnipresence of the image. Creating a logo should make you quickly identifiable, conveying the multiple identities of your company. Being recognizable and standing out from the competition is your goal when embarking on creating a professional logo or considering changing the current company logo.

Also, it is necessary to prepare the project and define the characteristic elements of your image. What values do you like to convey, and what message do you want to convey? Not defining a specific project for a personalized logo leads to a soulless graphic representation, quite the opposite of the purpose of a professional logo designer. So, for logo design, start by clearly identifying your objectives and the messages to convey.

2. Create your logo without calling on a graphic design expert

Your brand image will partly depend on your new logo. If you are looking for how to create a logo yourself, you are depriving yourself of the expertise of a freelance graphic designer or a communication agency. Do you know the importance of the choice of colors, the values ​​carried by the different fonts, and the need to be able to decline your graphic design in different formats? What tools, such as creating software, will you have to use, and do you master them (Photoshop, DesignEvo, Adobe Illustrator)?

You can’t improvise as a graphic designer. And even brainstorming with all of your collaborators does not allow you to acquire this global expertise. However, your notoriety is at stake, and call on a recognized expert in this type of creative project for an original logo.

3. Use a logo generator for your visual communication

By definition, the creation of logos must undoubtedly meet all the imperatives and requirements mentioned above, but it must also demonstrate originality and creativity. Your brand identity is unique, and creating logos must guarantee to translate this uniqueness, this specificity. Although the generators make possible multiplication of combinations, they do not value these creative imperatives when designing logos.

Therefore, there is too much similarity between the many company logos, making your new visual identity “go anywhere.” Whatever your sector of business and your structure’s size, your brand’s graphic identity cannot be “generated” automatically; otherwise, this absolute necessity of standing out will not be ensured. For a complete visual identity, do not limit yourself to stereotypes and go beyond the final result of these generators, which also pose other problems, particularly concerning property rights.

4. Using a platform to create logos, an overly summary approach

If you choose to use experienced graphic designers for your graphic design, you will need to define and specify your project. Company logos must be the subject of multiple variations to adapt to the different communication media used by your company. You refuse to entrust this mission to an automatic generator and prefer to conduct your research on a platform. This still deprives you of the personalized support of the graphic design expert. Using a platform, you have already had to define a project, and the freelancers who answer you could not accompany you during this essential preparatory stage.

Creating a visual identity through a logo involves asking the right questions from the start, so don’t deprive yourself of the presence of a graphic designer to find a logo that meets all your requirements.

5. Do without registering your logo at the INPI

Your logotype is unique, and from the typography to the graphic design, it constitutes, in the same way as the company’s name, a constituent element of your identity. You must therefore protect yourself from any copying any reuse, and only registration with the INPI (National Institute of Industrial Property) can provide you with adequate protection. The graphic elements of your creation are then recognized. For ten years, renewable as you wish, you can contest any copy of the font on a competitor’s headed paper or denounce the charter graphics for new websites inspired by your logo.

6. Buy your logo on an image bank

Designing an image to create the brand logo is not just about choosing it. On an image bank, you buy an image in High-definition, which other companies can also choose. To differentiate yourself is therefore not the preferred choice. The assignment of rights will not prevent further downloads, and some confusion may result. A creation tool will allow you the desired alterations, but the creative aspect of this logo project cannot take over this choice. So prefer an attractive and unique project.

7. Choosing a creative agency without asking the right questions

You know the expertise required for this logo creation: visual consistency, vector images, and font choice. Your decision is made, and for this company logo, you have chosen to outsource the service. So ask yourself the right questions and don’t be satisfied with the number of logo proposals from this or that specialist contacted. The quantity does not guarantee that you will be accompanied at each project stage. Perhaps it is better to focus more on the portfolio of the graphic designer or the communication agency by taking note of his previous creations.

In the same way, although the budget for such a graphic project remains an essential element, it should not be your only criterion of choice. In other words, do not necessarily decide on the cheapest service provider on the market but favor the best value for money.

8. Focusing on a communication medium without having a global vision

Don’t just design a logo for website creation. The logos must be able to be displayed on all communication media. It should be from the business card to flyers, through the commercial brochure or your company’s catalog. The variation must be appropriate for all types of media. The logo is part of the company’s graphic charter, and as such, it must be adapted. A solid visual identity will only impact if found on a commercial brochure and the packaging.

Don’t make the mistake of over-specialization, thinking only about your logo.

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