Tech Peak » 7 Different Types of Digital Marketing: Beginners Guide

7 Different Types of Digital Marketing: Beginners Guide

by shriyanshagarwal011

In the fast-paced world, digital marketing has become super important for all businesses. It will keep growing more and more. With the help of Digital Marketing, you can track every aspect of the marketing campaign, analyze the results, then make changes to your campaign at any moment. It is best to use various digital marketing platforms for promoting your brand, but know that each platform has different content needs. Today, in this article we will see types of digital marketing. 

Digital Marketing has changed the working of companies all around the world. Be it in finance, space, entertainment, education, hospitality. Digital marketing is taking the world by storm; there are many career opportunities available that are well-paying, thus making a career in digital marketing is beneficial. 

In recent times, digital marketing has played a crucial role in implementing marketing strategies for businesses. While searching for a product, people go online to know more about the products and the services offered by the brand.  

It is important to know about the various types of digital marketing, but you must wonder how to implement them in the real world? The answer is by joining the best digital marketing course. There are many institutes in the market, but The Thought Tree (T3) is the best one. Their course will teach you about the digital marketing industry’s working and offer an internship to make you industry-ready. 

What is Digital Marketing?

Digital Marketing is the usage of digital platforms to promote services and products. Digital marketing has got all the marketing tools that make use of the Internet to connect with customers. Business websites, Social media accounts of Facebook, Twitter, Instagram, Reddit, YouTube, blogs, newsletters, emails are most used for connecting with the customers. 

The best part of Digital marketing is that it offers equal opportunities to all businesses, big or small. It provides your business with various methods to engage with the audience and attract new customers.

Types of Digital Marketing

1. Content Marketing

Types of Digital Marketing

Content marketing is done by offering content in blog posts, articles, informative videos. In this type of marketing, you will be able to engage with your audience, offer solutions, and generate leads. Content published should be of good quality and should be put on daily to keep up with the latest trends for targetting a group of audiences. 

2. Search Engine Optimization

Types of Digital Marketing

Search engine optimization (SEO) is the method of generating content so that Google will rank your page on the top of the search engine results page (SERP). For that, the usage of keywords is important as Google uses algorithms to determine your website’s significance with the keywords which the user is searching. If executed properly, Google will put your page at the top of the SERP and bring in more search visitors to your page.

3. Pay Per Click Advertising (PPC)

Pay Per Click Advertising is a paid advertising strategy used to drive traffic to your website by paying the publisher each time your ad gets a click. Google Ads is one of the most common types of PPC. Also, it can be done through Instagram ads, Facebook ads, Twitter ad campaigns, Reddit ads, sponsored messages on LinkedIn.

4. Social Media Marketing

Social media platforms are widely used for promoting business. Furthermore, developing a marketing campaign is easy because of the reachability of target audiences. Social media marketing builds your online presence, boosts your brand experience, brings in organic traffic, and generates leads. Social media platforms such as Facebook, Twitter, Instagram, and Reddit are the most popular social media marketing platforms.

5. Influencer Marketing

Types of Digital Marketing (4)

Various online businesses work with influencers to bring in followers to visit their social media pages or website. As many content creators have a huge fan following, and thus because of that, they get good business leads. In addition, Google AdSense is a popular method that website owners use for making money by displaying ads on several products and services, and thus brands get more attention.

6. Email Marketing

Types of Digital Marketing

Email marketing ia a way by which you connect with your potentional customers using Emails. Emailing newsletters are mostly used in email marketing. When you get a visitor to your website, you can ask them to sign up for the newsletter to get all the updates regarding your products and services. 

7. Viral Marketing

Types of Digital Marketing

Today, almost anyone can become an internet star if they put out some unique and relatable content to the audience. It can be a video, tweet, post about a topic such as music, dance, food, fashion. Agencies bring in these content creators or influencers to get the audience to view their products or services integrated within the content. 

Read More: How to Have More Followers on Instagram


So, I hope that this article on different types of digital marketing has offered you enough information concerning digital marketing. It all comes down to one thing: evaluating where you are concerning the marketing standards and your business goals for the future. Choose any digital marketing, and keep track of the marketing campaign results now and then. 

Happy Learning! 

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