Organic Music Marketing is the best for all such musicians those who are independent. Independent artists that aspire to make it big in the music industry may not have the same financial means as chart-topping superstars to develop their fan base.
However, today’s digital ecosystem makes it easier than ever for aspiring musicians to get their songs heard. Learn how to do organic music marketing by following this advice.
1. Promote Your Music on as Many Platforms as Possible
It’s likely that not all of those admirers just use one digital platform. We know they’re on Facebook, but they’re also likely to be in a variety of other places. Those on the younger end of the spectrum may choose TikTok and YouTube, whilst those on the older end may prefer Pinterest and Twitter.
The same holds true for your audience. That is why it is critical to market your music across multiple platforms, including social media and streaming services.
Also, don’t pass up opportunities to cross-promote across different platforms, such as uploading your most recent video to YouTube and then sharing the link on Facebook.
2. Create a Music Marketing Network
Making the appropriate connections can help you get ahead in your career. You can’t, however, just sit back and wait for those connections to form naturally. You must put yourself out there and network to make it happen.
Again, I’m not a famous musician, but I’ve done a lot of networking over the years. Here are some basic tips for good networking:
Reach out on social media: Find people who work in relevant areas of the music industry, find them on social media, and engage with them. When you contact them, don’t ask them to sign or book you right away. Start a conversation. Tell them you like their venue or work, ask for help, or participate in their online discussions.
Get some face time: Simply simply, get involved in your community as much as possible. Play as many shows and open mics as you can, attend workshops and conferences, and hang out at places that feature a lot of local talent.
Adopt a networking mindset: Every conversation can be a networking opportunity. You could be speaking with a local performer looking to collaborate on a few gigs or someone from a charity planning a festival. Prepare to carry business cards and possibly demo CDs, USB sticks, or download cards.
Follow up: Eighty percent of non-routine sales require at least five follow-ups to close. Music is most likely no exception. Don’t expect to see benefits from networking if you don’t make an effort to restart stalled talks.
3. Musicians’ Email Marketing Campaigns
Consider email marketing to be a bygone era. That it has no place in your music promotion strategy?
Consider again. Email marketing may be a very successful way to raise your profile, establish a community, and make money with your music. Why else would so many artists encourage followers to join up for their newsletters?
This is supported by statistics. The average open rate for emails sent across all businesses is 21.33 percent, with the music industry somewhat higher at 21.88 percent. Click rates in music are also slightly higher than average, at 2.94 percent vs. 2.62 percent.
In other words, if you send emails to your admirers, they’re more likely than not to open them and click on the links within.
When working on your email marketing, keep the following in mind:
Encourage fans to sign up: Offer a free music download or a discount on merchandise.
Effective follow-up: As soon as someone signs up, send a thank-you email and any freebies you promised.
Provide something of value: Give people an incentive to stay subscribed by providing insights into your creative process or early notice of new tour dates.
Make money from your mailing list: Include strong CTAs that direct readers to your merch or ticket stores.
Keep to a schedule: Don’t spam your readers. Unless you have huge news, such as an album release, an email every couple of weeks should suffice, but experiment with varied frequencies and schedules to discover what works best.
4. Approach Media Outlets with Your Music
Because the ultimate goal of your music marketing is to reach new audiences, it makes sense to reach out to people and publications who already have engaged audiences.
The brands you pitch to will most likely differ based on the style of music you create. If your local radio station only plays hip hop and you’re the next great thing in the oom-pah scene, it’s unlikely to work out.
However, as a general rule, you should aim for:
Bloggers specialising on music and lifestyle
curators of music industry press, local press, local radio, and national radio playlists
To that end, begin by focusing on unauthorised Spotify curators. Because user metrics greatly impact Spotify’s in-house lists, you’re unlikely to make it right away. Among the most popular unofficial playlist curators are:
Bands for the Love of Bands
Indimono Soundplate Howard Zhu iMusician
Work Hard Playlist Hard Submithub
5. Make Music Merch to Market Your Music
As part of your music marketing strategy, you should definitely consider designing and selling merchandise.
People love to wear band hoodies and tees to pubs and concerts. If someone sees a hoodie they like, they might ask about the artist, Google them, or listen to their music on Spotify. It’s like a swarm of walking billboards!
6. If at all possible, invest in your music.
“It takes money to make money,” as the old adage goes, is often accurate. Facebook is an excellent illustration of this. Pages with fewer than 10,000 admirers have organic (unpaid) engagement rates of 0.52 percent, which means that if you have 9,999 fans, just over 50 will engage with your posts. That doesn’t seem worth the effort.
Isn’t it better for larger, more well-known pages? Wrong! In reality, only 0.1 percent of pages with over 100,000 fans get engagement.
Social media is increasingly becoming a pay-to-play environment. Ads can greatly increase your reach and engagement, therefore it’s worth spending a little money to grow your business.
Of course, social media isn’t everything. Consider engaging a public relations firm to garner media attention or collaborating with a creative agency to boost your branding.
Can you free-market your music?
Social media can help you promote your music for free. Try sharing your songs on social media, making Instagram reels to your music, try to upload more video on YouTube so that you will Get YouTube video views and after some time you can start earning from YouTube or making TikTok videos with your music.
Where can I sell my music?
You can market your music by creating a website. You may also promote your music on social media platforms such as Reddit and SoundCloud.
How do I get my music to go viral?
One method is to approach an influencer and request that they utilise your music in one of their videos.
Conclusion on Music Marketing
This essay clearly has a lot of music marketing strategies. All of these techniques will take up a significant amount of your time, and you are a musician, not a marketer.
I’m not proposing you do them all at once. Begin by creating a website, expanding your social following, and networking with others in your local community.
Once you’ve mastered the fundamentals, take things to the next level by launching ad campaigns and investing in attention-grabbing content.