Google, in 2013, released a document mentioning expertise, authoritativeness, and trustworthiness (E-A-T) as a ranking factor. However, not every page was a concern for Google under this particular factor. It initially set guidelines only for websites related to finance and health.
The search engine mentioned such topics as coming under the criteria of YMYL or “Your money or Your Life”. So, if a website writes extensively on YMYL topics, it must follow E-A-T guidelines for ranking. Moreover, this does not change for the Indian YMYL website. That is why most companies invest in professional SEO for their business website.
And these are the following strategies that a company offering affordable SEO services in India uses to improve the E-A-T score of a site.
- Updating Contents Regularly
It is imperative for a website with content regarding financial and medical advice to update those on a regular basis. The main reason behind this is that the data or information may be outdated if authors do not update or edit them periodically. It may lead one to make a wrong decision.
So, such website owners must be mindful of this factor to improve user experience. To guide them with E-A-T, experts providing affordable SEO services in India visit all their contents to check if it needs any update.
- Mentioning Authoritative Sources in Hyperlinks
It is good to link authoritative sources from where the writer has taken data or information. When the data source is traceable, the overall content becomes more reliable to both Google and readers.
Apart from this, misinformation or incorrect information can impact an individual’s future, especially on these topics. It may misguide a person and eventually cause distress regarding personal happiness, financial stability, or health.
Therefore, Google is very restrictive regarding these YMYL contents. When there are hyperlinks to reliable sources for data, it becomes easier for Google and readers to verify those. So, experts offering affordable SEO India always check those data in YMYL pages and link them to their sources whenever possible.
- Making an About Page to Prove Credentials
Another essential method to improve the E-A-T score is to create an effective “About Author/Company” page. It must explain why the writer is qualified to write on financial, medical, or crucial topics. The rationale behind their authority to write YMYL topics may include the following factors:
- Their professional experience
- Years in those services
- Academic qualification
- Awards
An SEO agency instructs such website owners to boost their E-A-T scores by highlighting this page. Apart from this, it gives web admins guidance about approaching a compelling “About Author” page.
- Flashing Contact Details
These YMYL pages should show their contact information in content pages for enhancing customer support. It makes it viable for the readers to contact the writer for any help. Apart from this, users may ask additional questions when they face any problems in the future.
Hence, affordable SEO services in India to improve the E-A-T score mention the author’s information and contact details in content with financial and medical advice.
- Improving Technical Security of a Webpage
Such a website should prioritize security, especially when it sells products or services online. Google focuses on this because the unsecured connection may cause create a situation of financial fraudulence.
Therefore, SEO professionals help their clients build SSL-certified websites that enable encrypted connections. Moreover, when a clients’ website has no SSL certificate (HTTP), they assist them in moving from HTTP to HTTPS.
Hence, following these steps, a website with finance or medical advice-related topics (YMYL) can enhance their E-A-T scores. This will help them signal to Google that the webpage is valuable and trustworthy, which will not misguide readers. So, an excellent E-A-T score boosts the chances of such websites ranking higher on SERP. So, concerned website owners can contact affordable SEO services in India to get quality help to improve the score.
