Starting an e-commerce business shopping portal can be a very cumbersome process. Just the way you will put images on your website and the product, the page becomes a great struggle not just for the designers but for the website owners as well.
Operating in a big city like Dubai can have many advantages but comes with an extra burden as the Marketplace is tough. Saturated environment, businesses need to put their feet on the accelerator to make things work in their favor. But they don’t have many options just like others competing for a little space in a huge marketplace.
Product photography is one aspect that most websites tend to ignore but this can make a huge difference in the success of a website. High-quality images can have a hammer-strong impact on the visitors within the first few seconds.
Please go through this blog as I discuss how the use of high-quality images and incorporating other such elements can make a website tick all the right boxes.
1. The Need for High-Quality Images
For an e-commerce website or shopping portal, Product pictures are given because without them you cannot expect your visitors to know more about the product. High-definition pictures offer more options for anyone to look at their specific color size of the state of the product. We all make visual judgments and with the high-definition image, even an ordinary product can turn into something extraordinary.
If your customers will understand your product, then they will be better off in making a positive decision in your favor. It is not easy to convince website visitors within a few seconds there are many other factors than just to be imaged. But the impact of an image or a video is much higher than text, as not everyone has the time to go through long paragraphs.
If an image will click with any visitor, he may not buy the product instantly, but that image will be etched in his memory. And he may also refer your website to anyone in the social circle as he will remember the image for a long time. This also gives a boost to your brand, so read on as I discuss this aspect in detail.
2. Give Boost to your Brand
High-quality images products can be termed as branded messages for your website. Never assume that simple image that you can find on Google helps you get new customers. When we look at stock images or random ones that can be seen on most websites, it doesn’t offer the right impact for us. It is not easy for a company to make someone go for a product from a company that he doesn’t know. That is why we all go for famous brands rather than the risk with a new company in the market.
To make a mark for yourself you need to use product positioning through high-quality images. Strengthen your brand, making your product recognizable for a new audience, there is another better way than to stack up against your website wisely with images that can highlight your expertise in your particular field.
3. A Competitive Edge for More Sales
Online Shoppers are often load with options with different product styles and price ranges. If you want to have a competitive edge you should be able to make your product get high ratings and reviews on social websites. Even on social media platforms, word of mouth can get you to your goal. For making the final decision, most people go for reviews for guidance from anyone in your social circle.
Businesses looking for enhanced sales must go for quality leads first. Because this is the way and that they eventually get the sales. There are many factors involved but again if you want to ensure that your customers get in touch with you and trust your brand, original high-definition images will work for you.
A useful product information list with great images gets the attention of any visitor. Coupled with great CTAs and smart one-liners, you must offer something that your visitors will hook on to. Make your visitors share the images and information about your product on social media networks by placing buttons to do that. Facebook, Instagram, and Pinterest are the most popular choices, and this gives any company immense reach.
Some of my readers will be thinking about how original photography fits in my marketing mix. Go through the following few paragraphs as I discuss this factor in detail.
Product Photography Helping Marketing Mix
Images that can get the attention of the visitors can strengthen your effort to get a stent that visitors will look for more information. If we find something interesting, we all look forward to getting as much information about it as possible before buying it. The use of alt text on your images will make search engines read what your images are all about and will help you in getting good results on the search results just like it can happen with written text.
Businesses must think about getting the services of a professional photographer who has experience in offering product photography. You may get the services of such a person working for a web design agency too, but this is not the case every time. That is why if you think that only a professional is what you need, you must look for such a person before starting web design. Because that photography process can take some time to perfect. Don’t start and finish it in a hurry because the effect will not be optimum.
Your product photos can also affect how well you are marketing methods such as shopping feeds having an impact on your visitor or not. Google and other shopping engines have strict rules when it comes to product photos. Google will disallow images that are not on a white background and come with the watermark or other branding. That is where contacting an experienced web design company in Dubai will tremendously help any business.
Over to you
What is your experience of using product photography and original, high-definition images? Please offer your valuable feedback for this blog or ask any question you have in mind by using the comments section below.
