10 Best Practices for Shopify in 2022

Step one in any successful ecommerce business has to do with finding the best platform for your online storefront. 

No matter how much marketing prowess you have or how unique your product selection is, it won’t make a difference if your site can’t handle the traffic and security required by an online store. 

Shopify offers an all-in-one ecommerce solution with an easy-to-use interface and robust support network, so it’s no wonder that so many entrepreneurs are turning to Shopify as their platform of choice in the coming years.

With Shopify being one of the leading e-commerce platforms, you want to make sure that you’re doing everything to ensure your store has the highest chance of success going into 2022 and beyond. 

Thankfully, here are 10 Shopify best practices to help you start your business off on the right foot and keep it running smoothly for years to come!

1) Establish Company Goals

Start by establishing your company goals. Most companies start by saying, I want to be rich! While that’s a noble goal, it doesn’t tell you what your company will do and why. 

Remember: Your company is an extension of yourself, so don’t think like a business owner; think like a human being with big dreams. 

Write down three things that you want to accomplish with your life and make those goals for your business.

2) Invest in Great Team Members

The adage that people are your most important asset directly results from high employee turnover and poor performance. Successful Shopify businesses take great pride in their employees. 

The best companies do everything to retain their star employees, who usually have several offers on the table every time they receive a new one. 

Hiring and training take time, but it’s worth it when a team of all-stars is backing you up.

3) Develop a Solid Infrastructure

Shopify is ready to use out of the box, but it’s easy to get lost when scaling from a few thousand dollars in sales to many millions. Having solid infrastructure is key. 

If you hire dedicated Shopify developers in India, they can help with your infrastructure so that your business doesn’t crumble before it gets off the ground. 

An effective way to manage your infrastructure is by using an ecommerce platform like Shopify, which makes it easier for businesses to set up online stores and sell products online. 

It also offers multiple apps that integrate into its system and provide additional functionality such as inventory management or customer relationship management (CRM). When deciding on which platform to choose, keep in mind how you want your business to grow over time.

4) Commit to Outsourcing App Development

Making sure you’re staying on top of trends is a good way to ensure your development company is running smoothly—but it can be overwhelming. Rather than trying to self-develop, outsource app development projects. 

This will save you from needing to know all of today’s best practices while allowing you to focus on your business and its market goals.

5) Keep up with Trends and Innovations

There’s no denying that some technology trends are here to stay, so you want to watch those. At a minimum, get yourself familiar with emerging technologies like augmented reality (AR), virtual reality (VR), blockchain, etc. 

While AR and VR are now available for use by anyone via apps and devices, other technologies have been slow to penetrate mainstream consciousness; but make no mistake—blockchain is coming! And it will change business as we know it.

6) Experiment with Advertising Formats

As mobile and social users increasingly become your customer base, you may want to experiment with new advertising formats. Offer a discount on product X if they click on an advertisement! 

That’s a lot of ifs, but it’s worth exploring—especially given how traditional forms of advertising like print and television are no longer as powerful as they once were. The key here is to find something that works for your audience without alienating them.

7) Track Metrics Closely

The rise of chatbots and machine learning means that a good chunk of your potential customers will spend time on your site without actually buying anything.

By tracking metrics like bounce rate, length of visits, and pages per visit closely, you can gauge what’s working and what isn’t—and make data-informed decisions about moving forward.

8) Use the Power of Apps

No website can do everything. When it comes to ecommerce, many apps can help streamline your business. While many platforms have built-in functionality, we recommend hiring developers and designers to build custom apps that fit perfectly with your site. 

Think about what parts of your business you could formalize if they were made into an app or if you could streamline them using an existing app.

9) Always Be Professional

When it comes to your developer choice, be sure you choose a professional one. It’s not hard to find new app development or software development companies, but why hire an amateur to help you with your project? You need somebody that is experienced and knows what they are doing. 

The best way to make sure you hire a professional Shopify development company in India is by checking their portfolio and previous work. The second most important thing is hiring someone that will do more than just basic coding.

10) Have Fun!

For some reason, we often confuse making money with having fun. But if you run a successful business, you get to do both—and it doesn’t have to be a zero-sum game! So have fun. 

Surround yourself with intelligent people. Hire good people and make them owners. Appreciate what you have, and think about how you can do your business even better next year (and beyond).

Read Also: The Top 10 Chatbot Benefits for Your Business in 2022

Conclusion

We can’t pretend to know what it will take to be successful five years from now. Still, we think that by taking steps today and hiring an excellent Shopify website development company in India, you will give yourself a perfect chance of being one of those success stories. 

Happy building!